Do you have Alot of Clutter on your Site?
Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%
Statistic Info
Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white space and guide attention to the most important elements.
Remove Distractions – Let the surrounding area around your CTA to be free from all clutter. Social media buttons, any unrelated videos, content, should be nowhere near the CTA. Only elements that can push the offer better should be near CTA. You can check out how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.
More 2018 Stats
1.79 billion people worldwide are expected to buy goods and services online in 2018.
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
58% of the Top 1000 US Online Retailers Send Welcome Emails
Image and Voice Activated Search May Make up 50% of all Searches by 2020
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
64% of B2B Marketers Generate Leads via LinkedIn
A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet
More Customer Engagement Stats
59% of Customers Completed a Purchase on a Different Device to the One where it was Started
Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years
38% of People will Leave a Website if they find the Layout Unattractive
Americans Spend 36% of their Shopping Budget Online
77% of Adults Own a Smart Phone
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day