Do you have Alot of Clutter on your Site?

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Source
VWO

Year
2018

Topic
Customer Engagement

Statistic Info

Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white space and guide attention to the most important elements.

Remove Distractions – Let the surrounding area around your CTA to be free from all clutter. Social media buttons, any unrelated videos, content, should be nowhere near the CTA. Only elements that can push the offer better should be near CTA. You can check out how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.

More 2018 Stats

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

37% of Shoppers Use Social Media to Influence Their Purchases