Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Statistic Info

Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white space and guide attention to the most important elements.

Remove Distractions – Let the surrounding area around your CTA to be free from all clutter. Social media buttons, any unrelated videos, content, should be nowhere near the CTA. Only elements that can push the offer better should be near CTA. You can check out how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.

More 2018 Stats

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

1.79 billion people worldwide are expected to buy goods and services online in 2018.

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

58% of the Top 1000 US Online Retailers Send Welcome Emails

Image and Voice Activated Search May Make up 50% of all Searches by 2020

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

64% of B2B Marketers Generate Leads via LinkedIn

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

More Customer Engagement Stats

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

38% of People will Leave a Website if they find the Layout Unattractive

Americans Spend 36% of their Shopping Budget Online

77% of Adults Own a Smart Phone

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products