Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Statistic Info

Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white space and guide attention to the most important elements.

Remove Distractions – Let the surrounding area around your CTA to be free from all clutter. Social media buttons, any unrelated videos, content, should be nowhere near the CTA. Only elements that can push the offer better should be near CTA. You can check out how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.

More 2018 Stats

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

37% of Shoppers Use Social Media to Influence Their Purchases

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

Image and Voice Activated Search May Make up 50% of all Searches by 2020

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

More Customer Engagement Stats

38% of People will Leave a Website if they find the Layout Unattractive

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

On Average 29% of B2B Customers are Fully Engaged

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Americans Spend 36% of their Shopping Budget Online

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot