What is Your Return on Investment?
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Statistic Info
Fact – It’s challenging being a marketer in a world with so much chaos. There is a constant marketing war waging between organic and paid tactics, with each side claiming success across past, present, and future. Meanwhile, online users are spending 28 percent of their time on social media and the rest on email, watching videos, exploring on search engines, playing games, blogging, and possibly working…across numerous devices; meaning that it has never been so difficult to gain the attention of your target audience.
So what’s the one silver bullet marketers are using to improve their performance? The answer is conversion rate optimization tools (CRO).
While this all encompassing report evaluates 2,938 CRO tool users across 3.1M websites and 36 vendors, the major takeaway is that on average, companies using a CRO tool are seeing a 223 percent increase in ROI. As for the outliers in the report, which are pretty standard, roughly 5 percent of companies using a CRO tool reported ROI increases of over 1,000 percent and 5 percent reported a loss on ROI between -10 percent to -200 percent.
Back to the average though. 223 percent is a compelling number to take to your team and/or your boss. Whether you’re looking to optimize your paid channels, social, email or get a better understanding of existing traffic and strategy, investing in a CRO tool could be the answer you’ve been looking for…
More 2019 Stats
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
Average Online Shopping Cart Abandonment Rate is 74%
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
60% of the Overall Website Traffic is Reported from Mobile Devices
More Conversion Optimization Stats
The Average Conversion Rate of a Facebook Ad is 9.21%
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Emails with a Single Call-to-Action Increased Clicks 371%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
