What is Your Return on Investment?

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

It is incredibly challenging to be a B2B marketer in a world with so much chaos.

There is a constant war waging between organic and paid tactics. Meanwhile, online users are spending 28 percent of their time on social media and the rest on email, watching videos, exploring search engines, playing games, blogging, and working across numerous devices.

It has never been so difficult to gain the attention of your target audience.

So what’s the one silver bullet marketers are using to improve their performance? The answer is conversion rate optimization tools.

As you can see, these tools can give companies a significant return on investment and competitive advantage when utilized.

Conversion rate optimization (CRO) tools are designed to optimize website or landing page performance, ultimately increasing the conversion rate and improving overall business outcomes.

Investing in conversion tools allows businesses to strategically analyze user behavior, perform A/B testing, implement targeted improvements, and optimize the customer journey. The impressive average ROI of 223% showcases the effectiveness of these tools in driving higher conversions, increasing revenue, and maximizing the value derived from existing website traffic.

By utilizing CRO tools, businesses can gain valuable insights into user preferences, identify areas for improvement, and make data-driven decisions to enhance website usability, design, and content. These optimizations can lead to improved customer engagement, reduced bounce rates, increased lead generation, and ultimately, higher conversion rates.

Some examples of marketing and sales technologies that can help increase conversion rates for your B2B company are analytics platforms, CRM tools, and sales enablement software like digital sales rooms.

Each of these tools exists to help businesses continuously refine their online presence, improve user experiences, and achieve greater success in converting website visitors into paying customers.

223% is a compelling number to take to your team and/or your boss. Whether you’re looking to optimize your paid channels, social platforms, and email marketing efforts or trying to get a better understanding of existing traffic and strategy, investing in a CRO tool could be the answer you’ve been looking for.

More 2019 Stats

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

A Typical Website Conversion Rate is about 2.35% on Average

81% of people prefer to open emails on their smartphones

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Only 15 percent of sales calls add enough value, according to executives surveyed.

Generation X Shop More Online Than Baby Boomers and Millennials

81% of Consumers Trust the Advice of Family and Friends Over Businesses

More Conversion Optimization Stats

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Using Video on Landing Pages can Increase Conversion by 80%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

The Average Number of Form Fields on Landing Page Conversion Forms is 11

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

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