Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Statistic Info

Fact – It’s challenging being a marketer in a world with so much chaos. There is a constant marketing war waging between organic and paid tactics, with each side claiming success across past, present, and future. Meanwhile, online users are spending 28 percent of their time on social media and the rest on email, watching videos, exploring on search engines, playing games, blogging, and possibly working…across numerous devices; meaning that it has never been so difficult to gain the attention of your target audience.

So what’s the one silver bullet marketers are using to improve their performance? The answer is conversion rate optimization tools (CRO).

While this all encompassing report evaluates 2,938 CRO tool users across 3.1M websites and 36 vendors, the major takeaway is that on average, companies using a CRO tool are seeing a 223 percent increase in ROI. As for the outliers in the report, which are pretty standard, roughly 5 percent of companies using a CRO tool reported ROI increases of over 1,000 percent and 5 percent reported a loss on ROI between -10 percent to -200 percent.

Back to the average though. 223 percent is a compelling number to take to your team and/or your boss. Whether you’re looking to optimize your paid channels, social, email or get a better understanding of existing traffic and strategy, investing in a CRO tool could be the answer you’ve been looking for…

More 2019 Stats

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

30 Percent of Online Consumers Have Posted Product Feedback Online

Generation X Shop More Online Than Baby Boomers and Millennials

The Number One Reason People Shop Online is Because They Can Shop 24/7

33% of B2C Ecommerce Website are also Conducting B2B Transactions

38% of People will Leave a Website if they find the Layout Unattractive

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

More Conversion Optimization Stats

Only .25% of PPC Landing Pages Have a Video

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Emails with a Single Call-to-Action Increased Clicks 371%