What is Your Return on Investment?
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Statistic Info
Fact – It’s challenging being a marketer in a world with so much chaos. There is a constant marketing war waging between organic and paid tactics, with each side claiming success across past, present, and future. Meanwhile, online users are spending 28 percent of their time on social media and the rest on email, watching videos, exploring on search engines, playing games, blogging, and possibly working…across numerous devices; meaning that it has never been so difficult to gain the attention of your target audience.
So what’s the one silver bullet marketers are using to improve their performance? The answer is conversion rate optimization tools (CRO).
While this all encompassing report evaluates 2,938 CRO tool users across 3.1M websites and 36 vendors, the major takeaway is that on average, companies using a CRO tool are seeing a 223 percent increase in ROI. As for the outliers in the report, which are pretty standard, roughly 5 percent of companies using a CRO tool reported ROI increases of over 1,000 percent and 5 percent reported a loss on ROI between -10 percent to -200 percent.
Back to the average though. 223 percent is a compelling number to take to your team and/or your boss. Whether you’re looking to optimize your paid channels, social, email or get a better understanding of existing traffic and strategy, investing in a CRO tool could be the answer you’ve been looking for…
More 2019 Stats
Generation X Shop More Online Than Baby Boomers and Millennials
The Number One Reason People Shop Online is Because They Can Shop 24/7
Longer Mobile Page Load Times Drastically Increase Bounces
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
A Typical Website Conversion Rate is about 2.35% on Average
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
More Conversion Optimization Stats
44% of Companies use A/B or Split Testing Software
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
68% of Small Businesses Don’t have a Documented CRO Strategy
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
The Average Conversion Rate of a Facebook Ad is 9.21%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
