What is Your Top Marketing Priority?

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

Source
HubSpot

Year
2018

Statistic Info

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

More 2018 Stats

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

32% of Online Shoppers Own at Least One Connected Home Device

1.79 billion people worldwide are expected to buy goods and services online in 2018.

On Average 29% of B2B Customers are Fully Engaged

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

72% of Shoppers Return 10% or Less of Purchases

More Demand Generation Stats

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

64% of B2B Marketers Generate Leads via LinkedIn

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

53% of Content Marketers Use Interactive Content in Lead Generation Efforts