What is Your Top Marketing Priority?

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

Source
HubSpot

Year
2018

Statistic Info

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

More 2018 Stats

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

80% of Americans Have Made an Online Purchase in the Past Month

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

Only .25% of PPC Landing Pages Have a Video

More Demand Generation Stats

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

64% of B2B Marketers Generate Leads via LinkedIn