What is Your Top Marketing Priority?

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

Source
HubSpot

Year
2018

Statistic Info

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

More Demand Generation Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

64% of B2B Marketers Generate Leads via LinkedIn