What is Your Top Marketing Priority?

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

Source
HubSpot

Year
2018

Statistic Info

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

More 2018 Stats

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Only .25% of PPC Landing Pages Have a Video

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

More Demand Generation Stats

64% of B2B Marketers Generate Leads via LinkedIn

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation