Do You Use Twitter?

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

Statistic Info

For all the social dinosaurs out there, your aversion to the ‘customer-owned channels’ is becoming less and less acceptable. While this statistic specifically pertains to Twitter, we’re seeing significant customer care volume increases on greener social channels such as Facebook Messenger as well. For example, after launching Facebook Messenger for customer care last year, Sprint saw an increase of 31% in private messages in only 3 months time. As Twitter, Messenger, Instagram and others continue to roll out innovative engagement features, be prepared to be there waiting, because that’s where your customers will be.

More 2018 Stats

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

48% of all Ecommerce Transactions Are From Repeat Customers

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

On Average 29% of B2B Customers are Fully Engaged

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

More Customer Engagement Stats

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

On Average 29% of B2B Customers are Fully Engaged

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

38% of People will Leave a Website if they find the Layout Unattractive

Americans Spend 36% of their Shopping Budget Online

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order