Do You Use Twitter?

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

Statistic Info

For all the social dinosaurs out there, your aversion to the ‘customer-owned channels’ is becoming less and less acceptable. While this statistic specifically pertains to Twitter, we’re seeing significant customer care volume increases on greener social channels such as Facebook Messenger as well. For example, after launching Facebook Messenger for customer care last year, Sprint saw an increase of 31% in private messages in only 3 months time. As Twitter, Messenger, Instagram and others continue to roll out innovative engagement features, be prepared to be there waiting, because that’s where your customers will be.

More 2018 Stats

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

88% of Online Shoppers Will Use Webrooming to Find the Best Price

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

37% of Shoppers Use Social Media to Influence Their Purchases

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Image and Voice Activated Search May Make up 50% of all Searches by 2020

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

More Customer Engagement Stats

Americans Spend 36% of their Shopping Budget Online

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

On Average 29% of B2B Customers are Fully Engaged

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products