Is there more Market Potential?

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

Statistic Info

The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the fourth quarter of 2018, adjusted for seasonal variation, but not for price changes, was $132.8 billion, an increase of 2.0 percent (±1.1%) from the third quarterof 2018. Total retail sales for the fourth quarter of 2018 were estimated at $1,345.2 billion, an increase of 0.4percent (±0.2%) from the third quarter of 2018. The fourth quarter 2018 e-commerce estimate increased 12.1 percent (±2.6%) from the fourth quarter of 2017while total retail sales increased 3.1percent (±0.9%) in the same period. E-commerce sales in the fourth quarter of 2018accounted for 9.9percent of total sales.On a not adjusted basis, the estimate of U.S. retail e-commerce sales for the fourth quarter of 2018 totaled $158.5 billion, an increase of 30.5 percent (±1.1%) from the third quarter of 2018. The fourth quarter 2018 e-commerce estimate increased11.8 percent (±2.6%) from the fourth quarter of 2017 while total retail sales increased 3.5percent (±0.9%) in the same period. E-commerce sales in the fourth quarter of 2018 accounted for 11.2 percent of total sales.Total e-commerce sales for 2018 were estimated at $513.6 billion, an increase of 14.2 percent (±3.7%)from 2017. Total retail sales in 2018 increased 4.8 percent (±1.2%)from 2017. E-commerce sales in 2018 accounted for 9.7 percent of total sales. E-commerce sales in 2017accounted for 8.9 percent of total sales.

More 2018 Stats

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

$1 in Every $3 of Monthly Discretionary Income is Spent Online

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

1.79 billion people worldwide are expected to buy goods and services online in 2018.

Americans Spend 36% of their Shopping Budget Online

Emails with a Single Call-to-Action Increased Clicks 371%

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Americans Spend 64% of their Shopping Budget In-Store

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

More eCommerce Strategy Stats

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

72% of Shoppers Return 10% or Less of Purchases

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

Nearly Half of American Small Businesses do not have a Website

Mobile Shopping Hit $2 Billion on Cyber Monday

60% of the Overall Website Traffic is Reported from Mobile Devices

50% of Total eCommerce Revenue Comes from Mobile