Is there more Market Potential?

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

Statistic Info

The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the fourth quarter of 2018, adjusted for seasonal variation, but not for price changes, was $132.8 billion, an increase of 2.0 percent (±1.1%) from the third quarterof 2018. Total retail sales for the fourth quarter of 2018 were estimated at $1,345.2 billion, an increase of 0.4percent (±0.2%) from the third quarter of 2018. The fourth quarter 2018 e-commerce estimate increased 12.1 percent (±2.6%) from the fourth quarter of 2017while total retail sales increased 3.1percent (±0.9%) in the same period. E-commerce sales in the fourth quarter of 2018accounted for 9.9percent of total sales.On a not adjusted basis, the estimate of U.S. retail e-commerce sales for the fourth quarter of 2018 totaled $158.5 billion, an increase of 30.5 percent (±1.1%) from the third quarter of 2018. The fourth quarter 2018 e-commerce estimate increased11.8 percent (±2.6%) from the fourth quarter of 2017 while total retail sales increased 3.5percent (±0.9%) in the same period. E-commerce sales in the fourth quarter of 2018 accounted for 11.2 percent of total sales.Total e-commerce sales for 2018 were estimated at $513.6 billion, an increase of 14.2 percent (±3.7%)from 2017. Total retail sales in 2018 increased 4.8 percent (±1.2%)from 2017. E-commerce sales in 2018 accounted for 9.7 percent of total sales. E-commerce sales in 2017accounted for 8.9 percent of total sales.

More 2018 Stats

73% of Companies are Investing in Design to Differentiate Their Brands

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

37% of Shoppers Use Social Media to Influence Their Purchases

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

More eCommerce Strategy Stats

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

There Will Be More Than 3.7 Billion Email Users by the End of 2017

32% of Online Shoppers Own at Least One Connected Home Device

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

80% of Americans Have Made an Online Purchase in the Past Month

54% Buyers will Buy Retargeted Products if Offered at a Discount

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”