E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

Statistic Info

The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the fourth quarter of 2018, adjusted for seasonal variation, but not for price changes, was $132.8 billion, an increase of 2.0 percent (±1.1%) from the third quarterof 2018. Total retail sales for the fourth quarter of 2018 were estimated at $1,345.2 billion, an increase of 0.4percent (±0.2%) from the third quarter of 2018. The fourth quarter 2018 e-commerce estimate increased 12.1 percent (±2.6%) from the fourth quarter of 2017while total retail sales increased 3.1percent (±0.9%) in the same period. E-commerce sales in the fourth quarter of 2018accounted for 9.9percent of total sales.On a not adjusted basis, the estimate of U.S. retail e-commerce sales for the fourth quarter of 2018 totaled $158.5 billion, an increase of 30.5 percent (±1.1%) from the third quarter of 2018. The fourth quarter 2018 e-commerce estimate increased11.8 percent (±2.6%) from the fourth quarter of 2017 while total retail sales increased 3.5percent (±0.9%) in the same period. E-commerce sales in the fourth quarter of 2018 accounted for 11.2 percent of total sales.Total e-commerce sales for 2018 were estimated at $513.6 billion, an increase of 14.2 percent (±3.7%)from 2017. Total retail sales in 2018 increased 4.8 percent (±1.2%)from 2017. E-commerce sales in 2018 accounted for 9.7 percent of total sales. E-commerce sales in 2017accounted for 8.9 percent of total sales.

More 2018 Stats

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

96% of Americans Have Made an Online Purchase in their Life

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Americans Spend 64% of their Shopping Budget In-Store

79% of Customers Order Online Via a Mobile Device

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

More eCommerce Strategy Stats

Nearly Half of American Small Businesses do not have a Website

Americans Spend 36% of their Shopping Budget Online

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

There Are More Than 254 Million Active PayPal Accounts in The World

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order