How Many Sales are Made Online?

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide



Statistic Info

Considering that more than a tenth of all retail sales are made online, you can’t underestimate the importance of continuously optimizing your online store.

Online shopping is becoming more popular than ever, and by 2021, e-commerce sales are expected to reach 17.5% of retail sales worldwide.

This means there’s more potential for e-tailers to increase traffic and conversions…

…And a chance to create a better online experience (an area most online stores fall short).

Takeaway: Prioritize user experience above all. A compelling value proposition is worth nothing if visitors have a bad experience on your site. This is especially important when it comes to your checkout flow.

More 2018 Stats

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

Emails with a Single Call-to-Action Increased Clicks 371%

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Image and Voice Activated Search May Make up 50% of all Searches by 2020

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

50% of Total eCommerce Revenue Comes from Mobile

More Than 60 Million Businesses Have a Facebook Page

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

More eCommerce Strategy Stats

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Younger People Spend More Time Shopping Online than Older People

Americans Spend 36% of their Shopping Budget Online

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

Average Online Shopping Cart Abandonment Rate is 74%

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

81% of Shoppers Research their Product Online before Purchasing

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare