How Many Sales are Made Online?
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
Statistic Info
Considering that more than a tenth of all retail sales are made online, you can’t underestimate the importance of continuously optimizing your online store.
Online shopping is becoming more popular than ever, and by 2021, e-commerce sales are expected to reach 17.5% of retail sales worldwide.
This means there’s more potential for e-tailers to increase traffic and conversions…
…And a chance to create a better online experience (an area most online stores fall short).
Takeaway: Prioritize user experience above all. A compelling value proposition is worth nothing if visitors have a bad experience on your site. This is especially important when it comes to your checkout flow.
More 2018 Stats
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
72% of Shoppers Return 10% or Less of Purchases
Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years
34% of online shoppers are Gen Xers and are between 35 and 54 years old
More eCommerce Strategy Stats
72% of Shoppers Return 10% or Less of Purchases
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
80% of Americans Have Made an Online Purchase in the Past Month
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously
Younger People Spend More Time Shopping Online than Older People
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%