E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Statistic Info

Considering that more than a tenth of all retail sales are made online, you can’t underestimate the importance of continuously optimizing your online store.

Online shopping is becoming more popular than ever, and by 2021, e-commerce sales are expected to reach 17.5% of retail sales worldwide.

This means there’s more potential for e-tailers to increase traffic and conversions…

…And a chance to create a better online experience (an area most online stores fall short).

Takeaway: Prioritize user experience above all. A compelling value proposition is worth nothing if visitors have a bad experience on your site. This is especially important when it comes to your checkout flow.

More 2018 Stats

$1 in Every $3 of Monthly Discretionary Income is Spent Online

Some Online Shoppers Make Purchases From Social Media

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

32% of Online Shoppers Own at Least One Connected Home Device

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

Responsive Design Integrates Social Media

More eCommerce Strategy Stats

Abandoned Cart Emails Have an Average Open Rate of 45%

Mobile Shopping Hit $2 Billion on Cyber Monday

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

There Are More Than 254 Million Active PayPal Accounts in The World

72% of Shoppers Return 10% or Less of Purchases