How Many Sales are Made Online?

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Source
Statista

Year
2018

Statistic Info

Considering that more than a tenth of all retail sales are made online, you can’t underestimate the importance of continuously optimizing your online store.

Online shopping is becoming more popular than ever, and by 2021, e-commerce sales are expected to reach 17.5% of retail sales worldwide.

This means there’s more potential for e-tailers to increase traffic and conversions…

…And a chance to create a better online experience (an area most online stores fall short).

Takeaway: Prioritize user experience above all. A compelling value proposition is worth nothing if visitors have a bad experience on your site. This is especially important when it comes to your checkout flow.

More 2018 Stats

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

72% of Shoppers Return 10% or Less of Purchases

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

34% of online shoppers are Gen Xers and are between 35 and 54 years old

More eCommerce Strategy Stats

72% of Shoppers Return 10% or Less of Purchases

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

80% of Americans Have Made an Online Purchase in the Past Month

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

Younger People Spend More Time Shopping Online than Older People

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%