What is Your Go-to Demand Gen Channel?
Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)
Statistic Info
Marketers are continuing to rely on multiple channels to drive leads for their pipeline. While email was still the go-to channel for 67% of marketers, search grew by almost 10% from last year (moving from 41% to 50%), and online ads climbed 5% (moving from 16% to 21%).
The importance of cross-channel marketing was also validated when marketers were asked which channels were most effective in terms of early-stage engagement, with search increasing 6% YOY to 56%, social climbing 4% YOY to 44%, and online ads moving 6% YOY to 27%.
When it came to tactics that helped drive conversions in later stages of the funnel, search actually dipped as a tactic (dropping from 26% last year to 18% this year), while retargeting increased 6% (from 21% last year to 27% this year), direct mail climbed 7% (from 13% to 20% this year) and telemarketing posted a big jump (from 32% to 45% this year).
More 2018 Stats
More Than 60 Million Businesses Have a Facebook Page
40% of People Will Choose a Different Search Result if the First is not Mobile Friendly
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
47% of People Expect a Web Page to Load in 2 Seconds or Less
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
More Demand Generation Stats
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017
53% of Content Marketers Use Interactive Content in Lead Generation Efforts