What is Your Go-to Demand Gen Channel?
Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)
Statistic Info
Marketers are continuing to rely on multiple channels to drive leads for their pipeline. While email was still the go-to channel for 67% of marketers, search grew by almost 10% from last year (moving from 41% to 50%), and online ads climbed 5% (moving from 16% to 21%).
The importance of cross-channel marketing was also validated when marketers were asked which channels were most effective in terms of early-stage engagement, with search increasing 6% YOY to 56%, social climbing 4% YOY to 44%, and online ads moving 6% YOY to 27%.
When it came to tactics that helped drive conversions in later stages of the funnel, search actually dipped as a tactic (dropping from 26% last year to 18% this year), while retargeting increased 6% (from 21% last year to 27% this year), direct mail climbed 7% (from 13% to 20% this year) and telemarketing posted a big jump (from 32% to 45% this year).
More 2018 Stats
1.79 billion people worldwide are expected to buy goods and services online in 2018.
A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
More Demand Generation Stats
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
53% of Content Marketers Use Interactive Content in Lead Generation Efforts