Emails with a Single Call-to-Action Increased Clicks 371%

Statistic Info

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

64% of B2B Marketers Generate Leads via LinkedIn

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

80% of Americans Have Made an Online Purchase in the Past Month

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

More Conversion Optimization Stats

But Removing the Navigation Menu can Increase Conversions by 100%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Using Video on Landing Pages can Increase Conversion by 80%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

44% of Companies use A/B or Split Testing Software

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate