Do you Send Out Emails?

Emails with a Single Call-to-Action Increased Clicks 371%

Statistic Info

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

73% of Companies are Investing in Design to Differentiate Their Brands

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

72% of Shoppers Return 10% or Less of Purchases

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

64% of B2B Marketers Generate Leads via LinkedIn

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

More Conversion Optimization Stats

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

But Removing the Navigation Menu can Increase Conversions by 100%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)