Emails with a Single Call-to-Action Increased Clicks 371%

Statistic Info

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

Americans Spend 64% of their Shopping Budget In-Store

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

More Than 60 Million Businesses Have a Facebook Page

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

48% of all Ecommerce Transactions Are From Repeat Customers

Only 16% of Landing Pages don’t have Navigation Bars

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

More Conversion Optimization Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

68% of Small Businesses Don’t have a Documented CRO Strategy

Add a Beard to Your Models to Increase in Cart Adds by 49%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

A Typical Website Conversion Rate is about 2.35% on Average

44% of Companies use A/B or Split Testing Software

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before