Do you Send Out Emails?
Emails with a Single Call-to-Action Increased Clicks 371%
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.
The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.
More 2018 Stats
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
72% of Shoppers Return 10% or Less of Purchases
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
More Conversion Optimization Stats
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Add a Beard to Your Models to Increase in Cart Adds by 49%
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
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