Are your Sales Increased After Sending Emails?

Emails with a Single Call-to-Action Increased Sales 1617%

Statistic Info

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

64% of B2B Marketers Generate Leads via LinkedIn

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Americans Spend 36% of their Shopping Budget Online

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

1.79 billion people worldwide are expected to buy goods and services online in 2018.

More Conversion Optimization Stats

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

68% of Small Businesses Don’t have a Documented CRO Strategy

Emails with a Single Call-to-Action Increased Clicks 371%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

But Removing the Navigation Menu can Increase Conversions by 100%

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t