Are your Sales Increased After Sending Emails?
Emails with a Single Call-to-Action Increased Sales 1617%
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.
The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.
More 2018 Stats
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
50% of Total eCommerce Revenue Comes from Mobile
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
96% of Americans Have Made an Online Purchase in their Life
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
More Conversion Optimization Stats
Add a Beard to Your Models to Increase in Cart Adds by 49%
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
But Removing the Navigation Menu can Increase Conversions by 100%
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
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