Are your Sales Increased After Sending Emails?

Emails with a Single Call-to-Action Increased Sales 1617%

Statistic Info

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

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40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Once Your Page Loads, Users Form An Opinion in .05 Seconds

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

More Conversion Optimization Stats

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Calls to Businesses are Worth 3X More Than Clicks to Websites

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Only 16% of Landing Pages don’t have Navigation Bars

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

61% of Companies Run Five or Fewer Landing Page Tests Per Month

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Add a Beard to Your Models to Increase in Cart Adds by 49%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average