How Long Are Your Videos?

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Statistic Info

Talk about an enlightening presentation! Video content is something I just started to dabble with at WordStream in our Ask the Experts series produced by WordStream’s content marketer, Dan Shewan so hearing from the Founder and CEO of Wistia was pretty thrilling.

Savage revealed a laundry list of useful data on optimizing video performance. One of my favorite was the one above, which proves that the first 2% of your video is just as, if not more important than the 96% of the video that lies in the middle, known as the “body” according to Savage. If your story doesn’t start off in a captivating manner you’re just as likely to lose someone as you are to lose them during the real meat of the video.

So how do you make your nose grippingly captivating? (Your nose is that first 2% of the video by the way – I learned a lot of video lingo during this Savage’s talk). Get to the point! Savage has found that people drop of when introductions and brand offerings are flooding the start of the video. Viewers prefer jumping right into useful content rather than listening to Bob talk about his job role and hobbies. Find a creative way to pull your readers in to keep them engaged throughout the nose, body and tail of your video.

More 2018 Stats

Add a Beard to Your Models to Increase in Cart Adds by 49%

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Calls to Businesses are Worth 3X More Than Clicks to Websites

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

Only 16% of Landing Pages don’t have Navigation Bars

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

More Conversion Optimization Stats

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

44% of Companies use A/B or Split Testing Software

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

But Removing the Navigation Menu can Increase Conversions by 100%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Add a Beard to Your Models to Increase in Cart Adds by 49%

Using Video on Landing Pages can Increase Conversion by 80%