How Long Are Your Videos?

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Statistic Info

Talk about an enlightening presentation! Video content is something I just started to dabble with at WordStream in our Ask the Experts series produced by WordStream’s content marketer, Dan Shewan so hearing from the Founder and CEO of Wistia was pretty thrilling.

Savage revealed a laundry list of useful data on optimizing video performance. One of my favorite was the one above, which proves that the first 2% of your video is just as, if not more important than the 96% of the video that lies in the middle, known as the “body” according to Savage. If your story doesn’t start off in a captivating manner you’re just as likely to lose someone as you are to lose them during the real meat of the video.

So how do you make your nose grippingly captivating? (Your nose is that first 2% of the video by the way – I learned a lot of video lingo during this Savage’s talk). Get to the point! Savage has found that people drop of when introductions and brand offerings are flooding the start of the video. Viewers prefer jumping right into useful content rather than listening to Bob talk about his job role and hobbies. Find a creative way to pull your readers in to keep them engaged throughout the nose, body and tail of your video.

More 2018 Stats

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

34% of online shoppers are Gen Xers and are between 35 and 54 years old

On Average 29% of B2B Customers are Fully Engaged

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

More Conversion Optimization Stats

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Calls to Businesses are Worth 3X More Than Clicks to Websites

Only 16% of Landing Pages don’t have Navigation Bars

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Emails with a Single Call-to-Action Increased Clicks 371%