How Long Are Your Videos?

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Statistic Info

Talk about an enlightening presentation! Video content is something I just started to dabble with at WordStream in our Ask the Experts series produced by WordStream’s content marketer, Dan Shewan so hearing from the Founder and CEO of Wistia was pretty thrilling.

Savage revealed a laundry list of useful data on optimizing video performance. One of my favorite was the one above, which proves that the first 2% of your video is just as, if not more important than the 96% of the video that lies in the middle, known as the “body” according to Savage. If your story doesn’t start off in a captivating manner you’re just as likely to lose someone as you are to lose them during the real meat of the video.

So how do you make your nose grippingly captivating? (Your nose is that first 2% of the video by the way – I learned a lot of video lingo during this Savage’s talk). Get to the point! Savage has found that people drop of when introductions and brand offerings are flooding the start of the video. Viewers prefer jumping right into useful content rather than listening to Bob talk about his job role and hobbies. Find a creative way to pull your readers in to keep them engaged throughout the nose, body and tail of your video.

More 2018 Stats

79% of Customers Order Online Via a Mobile Device

Some Online Shoppers Make Purchases From Social Media

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

$1 in Every $3 of Monthly Discretionary Income is Spent Online

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

More Conversion Optimization Stats

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

The Average Conversion Rate of a Facebook Ad is 9.21%

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher