Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Statistic Info

Over the years desktop clients have decreased in popularity and we’ve seen a rise in webmail clients being used. The ever increasing prevalence of businesses moving their applications into the cloud has had an effect on this in recent years with Gmail and Apple Mail now taking out the top 2 positions.

The most popular day to send fluctuates between Wednesday and Thursday with little difference between them. All weekdays are seeing quite even open rates with the weekend decreasing slightly. Importantly, find out what works best for your audience by trying to get to know their preferences. Then test, test, and test some more.

The overall average Open Rate has been steady for some time now and is tracking in the 30s. Open rates vary by industry. It’s important to look at the benchmark for your industry as well as your own performance. Open Rates are dependent on many things including the health of your database, your subject lines, and your send from name.

Overall average Click-Through-Rates (CTR) have ranged between 4.5% and 6% over the last 12 months. The best way to increase your CTR is to make sure that your content is highly relevant and interesting. Experiment with different types of calls-to-action including text links, buttons, and image links to really grab your readers’ attention.

More 2018 Stats

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

73% of Companies are Investing in Design to Differentiate Their Brands

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

20% of Google Searches on Mobile are Voice

More eCommerce Strategy Stats

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

The Total Orders from Mobile Devices Ranges between 38% and 53%

The Average Order Value of B2C Online Order is $52

69 Percent of Shopping Carts are Abandoned

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping