Do You Use Gmail?
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
Statistic Info
Over the years desktop clients have decreased in popularity and we’ve seen a rise in webmail clients being used. The ever increasing prevalence of businesses moving their applications into the cloud has had an effect on this in recent years with Gmail and Apple Mail now taking out the top 2 positions.
The most popular day to send fluctuates between Wednesday and Thursday with little difference between them. All weekdays are seeing quite even open rates with the weekend decreasing slightly. Importantly, find out what works best for your audience by trying to get to know their preferences. Then test, test, and test some more.
The overall average Open Rate has been steady for some time now and is tracking in the 30s. Open rates vary by industry. It’s important to look at the benchmark for your industry as well as your own performance. Open Rates are dependent on many things including the health of your database, your subject lines, and your send from name.
Overall average Click-Through-Rates (CTR) have ranged between 4.5% and 6% over the last 12 months. The best way to increase your CTR is to make sure that your content is highly relevant and interesting. Experiment with different types of calls-to-action including text links, buttons, and image links to really grab your readers’ attention.
More 2018 Stats
A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
50% of Total eCommerce Revenue Comes from Mobile
32% of Online Shoppers Own at Least One Connected Home Device
More eCommerce Strategy Stats
54% Buyers will Buy Retargeted Products if Offered at a Discount
Average Online Shopping Cart Abandonment Rate is 74%
96% of Americans Have Made an Online Purchase in their Life
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
Mobile Traffic Represents 53% of all Ecommerce Traffic
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website
About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment