Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Statistic Info

Over the years desktop clients have decreased in popularity and we’ve seen a rise in webmail clients being used. The ever increasing prevalence of businesses moving their applications into the cloud has had an effect on this in recent years with Gmail and Apple Mail now taking out the top 2 positions.

The most popular day to send fluctuates between Wednesday and Thursday with little difference between them. All weekdays are seeing quite even open rates with the weekend decreasing slightly. Importantly, find out what works best for your audience by trying to get to know their preferences. Then test, test, and test some more.

The overall average Open Rate has been steady for some time now and is tracking in the 30s. Open rates vary by industry. It’s important to look at the benchmark for your industry as well as your own performance. Open Rates are dependent on many things including the health of your database, your subject lines, and your send from name.

Overall average Click-Through-Rates (CTR) have ranged between 4.5% and 6% over the last 12 months. The best way to increase your CTR is to make sure that your content is highly relevant and interesting. Experiment with different types of calls-to-action including text links, buttons, and image links to really grab your readers’ attention.

More 2018 Stats

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

50% of Total eCommerce Revenue Comes from Mobile

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

32% of Online Shoppers Own at Least One Connected Home Device

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Emails with a Single Call-to-Action Increased Sales 1617%

72% of Shoppers Return 10% or Less of Purchases

More eCommerce Strategy Stats

54% Buyers will Buy Retargeted Products if Offered at a Discount

Average Online Shopping Cart Abandonment Rate is 74%

96% of Americans Have Made an Online Purchase in their Life

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Mobile Traffic Represents 53% of all Ecommerce Traffic

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment