Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Statistic Info

Over the years desktop clients have decreased in popularity and we’ve seen a rise in webmail clients being used. The ever increasing prevalence of businesses moving their applications into the cloud has had an effect on this in recent years with Gmail and Apple Mail now taking out the top 2 positions.

The most popular day to send fluctuates between Wednesday and Thursday with little difference between them. All weekdays are seeing quite even open rates with the weekend decreasing slightly. Importantly, find out what works best for your audience by trying to get to know their preferences. Then test, test, and test some more.

The overall average Open Rate has been steady for some time now and is tracking in the 30s. Open rates vary by industry. It’s important to look at the benchmark for your industry as well as your own performance. Open Rates are dependent on many things including the health of your database, your subject lines, and your send from name.

Overall average Click-Through-Rates (CTR) have ranged between 4.5% and 6% over the last 12 months. The best way to increase your CTR is to make sure that your content is highly relevant and interesting. Experiment with different types of calls-to-action including text links, buttons, and image links to really grab your readers’ attention.

More 2018 Stats

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Mobile Shopping Hit $2 Billion on Cyber Monday

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

58% of the Top 1000 US Online Retailers Send Welcome Emails

More eCommerce Strategy Stats

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

20% of Google Searches on Mobile are Voice

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Image and Voice Activated Search May Make up 50% of all Searches by 2020

80% of Americans Have Made an Online Purchase in the Past Month