Will You Use Voice Activated Searches?
Image and Voice Activated Search May Make up 50% of all Searches by 2020
Statistic Info
eCommerce will soon account for 15% of all specialty retail sales in North America (in China, eCommerce is 23% of all retail) and digital influences nearly 60% of all retail sales. Fueled by mobile, which saw sales increase 55% in a year, eCommerce in North America grew by 16% in 2018 to over $500 billion.
How we interact, discover and purchase goods (as well as return them) is now a 24/7 cycle. And not just in retail, but in B2B as well, where eCommerce integration has become priority #1.
Customer journeys now merge online and in-store. The notion that eCommerce is a distinct store or activity is disappearing; digital and in-person are now intricately linked, creating the symbiotic commercial ecosystem we call omnichannel – or, quite simply, business. New effects are emerging, such as that of returns, which have skyrocketed to nearly half a trillion dollars.
As one of North America’s leading eCommerce agencies with retail and B2B clients such as Fujifilm, Structube, Bench, BMR, Stokes, Garneau, La Vie en Rose, Birks and SAIL – to name just a few – Absolunet has a front row seat when it comes to eCommerce trends. Here are 10 eCommerce trends to watch for in 2019—important developments that companies need to consider to ensure the growth of their online and in-store sales growth.
More 2018 Stats
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
47% of People Expect a Web Page to Load in 2 Seconds or Less
32% of Online Shoppers Own at Least One Connected Home Device
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
More eCommerce Strategy Stats
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
The Average Order Value of B2C Online Order is $52
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
Mobile Traffic Represents 53% of all Ecommerce Traffic
43% of E-Commerce Traffic comes from Organic Google Search
Nearly Half of American Small Businesses do not have a Website