How Many People Use Their Smartphones to Shop?

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

Source
Statista

Year
2018

Statistic Info

Mobile commerce is slowly gaining up on desktop.

It’s now the preferred device for browsing online. Desktop only accounts for 30% of online retail visits.

But desktop is still the go-to device when it comes to completing orders.

Mobile accounts for 45% of online orders, compared to 61% for desktop.

This creates a challenge for e-commerce:

The purchase path is no longer straightforward.

Consumers hop between channels and devices and their purchase habits are sporadic.

Potential customers will leave items in their cart on mobile and when they return to their cart on desktop—the items are gone.

So, you need to consider the user journey across devices if you want to optimize conversions.

Takeaway: Integrate an omnichannel marketing strategy with real-time information across all channels and devices. This means updating information in real-time, so users can access their cart on any device and immediately check out and continue shopping.

More 2018 Stats

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Responsive Design Integrates Social Media

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

More eCommerce Strategy Stats

Americans Spend 36% of their Shopping Budget Online

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

Mobile Shopping Hit $2 Billion on Cyber Monday

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

Longer Mobile Page Load Times Drastically Increase Bounces

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies