How Many People Use Their Smartphones to Shop?

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

Source
Statista

Year
2018

Statistic Info

Mobile commerce is slowly gaining up on desktop.

It’s now the preferred device for browsing online. Desktop only accounts for 30% of online retail visits.

But desktop is still the go-to device when it comes to completing orders.

Mobile accounts for 45% of online orders, compared to 61% for desktop.

This creates a challenge for e-commerce:

The purchase path is no longer straightforward.

Consumers hop between channels and devices and their purchase habits are sporadic.

Potential customers will leave items in their cart on mobile and when they return to their cart on desktop—the items are gone.

So, you need to consider the user journey across devices if you want to optimize conversions.

Takeaway: Integrate an omnichannel marketing strategy with real-time information across all channels and devices. This means updating information in real-time, so users can access their cart on any device and immediately check out and continue shopping.

More 2018 Stats

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Once Your Page Loads, Users Form An Opinion in .05 Seconds

Almost Half of Consumers List Live Chat as their Preferred Way to Connect, and about the Same Number Say they would Buy from a Chatbot

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

50% of Total eCommerce Revenue Comes from Mobile

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Image and Voice Activated Search May Make up 50% of all Searches by 2020

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company