How Many People Use Their Smartphones to Shop?
In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide
Statistic Info
Mobile commerce is slowly gaining up on desktop.
It’s now the preferred device for browsing online. Desktop only accounts for 30% of online retail visits.
But desktop is still the go-to device when it comes to completing orders.
Mobile accounts for 45% of online orders, compared to 61% for desktop.
This creates a challenge for e-commerce:
The purchase path is no longer straightforward.
Consumers hop between channels and devices and their purchase habits are sporadic.
Potential customers will leave items in their cart on mobile and when they return to their cart on desktop—the items are gone.
So, you need to consider the user journey across devices if you want to optimize conversions.
Takeaway: Integrate an omnichannel marketing strategy with real-time information across all channels and devices. This means updating information in real-time, so users can access their cart on any device and immediately check out and continue shopping.
More 2018 Stats
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying
A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet
Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years
40% of People Will Choose a Different Search Result if the First is not Mobile Friendly
Responsive Design Integrates Social Media
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
More eCommerce Strategy Stats
Americans Spend 36% of their Shopping Budget Online
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process
Mobile Shopping Hit $2 Billion on Cyber Monday
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
Longer Mobile Page Load Times Drastically Increase Bounces
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
