How Many People Use Their Smartphones to Shop?

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

Source
Statista

Year
2018

Statistic Info

Mobile commerce is slowly gaining up on desktop.

It’s now the preferred device for browsing online. Desktop only accounts for 30% of online retail visits.

But desktop is still the go-to device when it comes to completing orders.

Mobile accounts for 45% of online orders, compared to 61% for desktop.

This creates a challenge for e-commerce:

The purchase path is no longer straightforward.

Consumers hop between channels and devices and their purchase habits are sporadic.

Potential customers will leave items in their cart on mobile and when they return to their cart on desktop—the items are gone.

So, you need to consider the user journey across devices if you want to optimize conversions.

Takeaway: Integrate an omnichannel marketing strategy with real-time information across all channels and devices. This means updating information in real-time, so users can access their cart on any device and immediately check out and continue shopping.

More 2018 Stats

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Only 16% of Landing Pages don’t have Navigation Bars

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

More eCommerce Strategy Stats

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Americans Spend 36% of their Shopping Budget Online

The Total Orders from Mobile Devices Ranges between 38% and 53%

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Younger People Spend More Time Shopping Online than Older People