How Do You Keep Your Customers?

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

Source
Invesp

Year
2019

Topic
eCommerce Strategy

Statistic Info

Ecommerce sites all over the world are quickly realizing that a great customer experience is where the money’s at. Poor customer service negatively impacts a customer’s experience, as witnessed by 89% of eCommerce consumers. They quickly stopped buying at stores that offer poor customer service. Given the fact that it costs 6 to 7 times more to attract a new customer than to retain an old one, improving customer experience is all the more important.