Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Statistic Info

With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis.

Nurture campaigns are also presenting a wider menu of offerings as well, with the majority average of 3-10 touches (68%). The most popular types of nurture campaigns, according to respondents, were early stage (cited by 75%), warm-up campaigns and lead qualification programs (both cited by 46%).

However, while marketers in 2016 said that their nurturing efforts were improving compared to 2015, results from this year’s survey showed a decline in how B2B companies view their nurture efforts.

More 2017 Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

68% of Small Businesses Don’t have a Documented CRO Strategy

More Demand Generation Stats

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey