How Are You Getting Buyer Information?
Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)
Statistic Info
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis.
Nurture campaigns are also presenting a wider menu of offerings as well, with the majority average of 3-10 touches (68%). The most popular types of nurture campaigns, according to respondents, were early stage (cited by 75%), warm-up campaigns and lead qualification programs (both cited by 46%).
However, while marketers in 2016 said that their nurturing efforts were improving compared to 2015, results from this year’s survey showed a decline in how B2B companies view their nurture efforts.
More 2017 Stats
66% of Marketers use Video in their Lead Nurturing Campaigns
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
There Were 1.66 Billion Global Digital Buyers in 2017
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
More Demand Generation Stats
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey
64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel
64% of B2B Marketers Generate Leads via LinkedIn
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator