Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Statistic Info

With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis.

Nurture campaigns are also presenting a wider menu of offerings as well, with the majority average of 3-10 touches (68%). The most popular types of nurture campaigns, according to respondents, were early stage (cited by 75%), warm-up campaigns and lead qualification programs (both cited by 46%).

However, while marketers in 2016 said that their nurturing efforts were improving compared to 2015, results from this year’s survey showed a decline in how B2B companies view their nurture efforts.

More 2017 Stats

There Will Be More Than 3.7 Billion Email Users by the End of 2017

66% of Marketers use Video in their Lead Nurturing Campaigns

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

68% of Small Businesses Don’t have a Documented CRO Strategy

There Were 1.66 Billion Global Digital Buyers in 2017

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

More Demand Generation Stats

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

64% of B2B Marketers Generate Leads via LinkedIn

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

66% of Marketers use Video in their Lead Nurturing Campaigns

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success