Who Spends More Online?

Men Spend 68% More Online Than Women

Source
KPMG

Year
2019

Statistic Info

This came as a bit of a shock when I first read it.

But when you think about it, it makes sense.

On average, men spend $220 per transaction compared to $151 per transaction for women.

So it’s not that men shop more than women, it’s that they spend more per transaction.

Male consumers are more likely to buy higher priced items such as luxury products and electronics. Whereas women tend to buy lower priced items such as cosmetics and food.

Moreover, when men shop online, they tend to be efficient, meaning they buy more in bulk to save time.

When selling to a male audience, you can increase conversions by offering related products and package deals.

When prospects go through checkout, they can add products to their order that compliments what they already have in their cart.

Offering related products during checkout makes it easy for customers (both men and women) to quickly add items without having to abandon their cart to search for more products.

Takeaway: Only show items that are relevant to what’s already in the cart. If the related items go well with the item(s) in the cart, prospects are more likely to buy them too.

More 2019 Stats

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

81% of Shoppers Research their Product Online before Purchasing

A Typical Website Conversion Rate is about 2.35% on Average

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

More eCommerce Strategy Stats

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

43% of E-Commerce Traffic comes from Organic Google Search

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019