Who Spends More Online?

Men Spend 68% More Online Than Women

Source
KPMG

Year
2019

Statistic Info

This came as a bit of a shock when I first read it.

But when you think about it, it makes sense.

On average, men spend $220 per transaction compared to $151 per transaction for women.

So it’s not that men shop more than women, it’s that they spend more per transaction.

Male consumers are more likely to buy higher priced items such as luxury products and electronics. Whereas women tend to buy lower priced items such as cosmetics and food.

Moreover, when men shop online, they tend to be efficient, meaning they buy more in bulk to save time.

When selling to a male audience, you can increase conversions by offering related products and package deals.

When prospects go through checkout, they can add products to their order that compliments what they already have in their cart.

Offering related products during checkout makes it easy for customers (both men and women) to quickly add items without having to abandon their cart to search for more products.

Takeaway: Only show items that are relevant to what’s already in the cart. If the related items go well with the item(s) in the cart, prospects are more likely to buy them too.

More 2019 Stats

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Using Video on Landing Pages can Increase Conversion by 80%

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

More eCommerce Strategy Stats

33% of B2C Ecommerce Website are also Conducting B2B Transactions

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

There Are More Than 254 Million Active PayPal Accounts in The World

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

58% of the Top 1000 US Online Retailers Send Welcome Emails

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future