Who Spends More Online?

Men Spend 68% More Online Than Women



Statistic Info

This came as a bit of a shock when I first read it.

But when you think about it, it makes sense.

On average, men spend $220 per transaction compared to $151 per transaction for women.

So it’s not that men shop more than women, it’s that they spend more per transaction.

Male consumers are more likely to buy higher priced items such as luxury products and electronics. Whereas women tend to buy lower priced items such as cosmetics and food.

Moreover, when men shop online, they tend to be efficient, meaning they buy more in bulk to save time.

When selling to a male audience, you can increase conversions by offering related products and package deals.

When prospects go through checkout, they can add products to their order that compliments what they already have in their cart.

Offering related products during checkout makes it easy for customers (both men and women) to quickly add items without having to abandon their cart to search for more products.

Takeaway: Only show items that are relevant to what’s already in the cart. If the related items go well with the item(s) in the cart, prospects are more likely to buy them too.

More eCommerce Strategy Stats

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

Younger People Spend More Time Shopping Online than Older People

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

The Number One Reason People Shop Online is Because They Can Shop 24/7

Responsive Design Integrates Social Media