Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

Statistic Info

E-commerce is big. Really big. Over the past two years, it’s grown from being an early 90’s fascination into giving brick and mortar retailers a real run for their money. A recent Forbes report predicts that the e-commerce industry will surpass a $2 trillion annual haul in 2017. A related eMarketer report makes a bolder forecast of $4 trillion in retail e-commerce sales by 2020, accounting for 14.6% of all consumer retail spending. A measured 50% five-year growth, when comparing both of these forecasts, gives us a real idea of the juggernaut that this industry – one being fed by emerging technology – has become.

It’s e-commerce statistics such as these that really should open our eyes. About 71% of consumers are shopping online to find the best price, a process that is commonly now referred to as “showrooming” (checking your smartphone for the best price when in a brick and mortar store), and “webrooming” (comparing multiple e-commerce stores to find the lowest price).

According to Business Insider, 50% of shoppers have made more than one purchase in the past year. Tally these numbers up, and technology has helped 198 million shoppers in the U.S. buy something online over the past 12 months. That’s more than 200 million people shopping online, or about two-thirds of the entire U.S. population.

More 2018 Stats

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

32% of Online Shoppers Own at Least One Connected Home Device

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

Americans Spend 64% of their Shopping Budget In-Store

79% of Customers Order Online Via a Mobile Device

Responsive Design Integrates Social Media

Only 16% of Landing Pages don’t have Navigation Bars

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Emails with a Single Call-to-Action Increased Sales 1617%

More eCommerce Strategy Stats

20% of Google Searches on Mobile are Voice

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

30 Percent of Online Consumers Have Posted Product Feedback Online

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated