Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

Statistic Info

E-commerce is big. Really big. Over the past two years, it’s grown from being an early 90’s fascination into giving brick and mortar retailers a real run for their money. A recent Forbes report predicts that the e-commerce industry will surpass a $2 trillion annual haul in 2017. A related eMarketer report makes a bolder forecast of $4 trillion in retail e-commerce sales by 2020, accounting for 14.6% of all consumer retail spending. A measured 50% five-year growth, when comparing both of these forecasts, gives us a real idea of the juggernaut that this industry – one being fed by emerging technology – has become.

It’s e-commerce statistics such as these that really should open our eyes. About 71% of consumers are shopping online to find the best price, a process that is commonly now referred to as “showrooming” (checking your smartphone for the best price when in a brick and mortar store), and “webrooming” (comparing multiple e-commerce stores to find the lowest price).

According to Business Insider, 50% of shoppers have made more than one purchase in the past year. Tally these numbers up, and technology has helped 198 million shoppers in the U.S. buy something online over the past 12 months. That’s more than 200 million people shopping online, or about two-thirds of the entire U.S. population.

More 2018 Stats

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

77% of Adults Own a Smart Phone

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

73% of Companies are Investing in Design to Differentiate Their Brands

Some Online Shoppers Make Purchases From Social Media

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

More eCommerce Strategy Stats

33% of B2C Ecommerce Website are also Conducting B2B Transactions

The Total Orders from Mobile Devices Ranges between 38% and 53%

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

96% of Americans Have Made an Online Purchase in their Life

Average Online Shopping Cart Abandonment Rate is 74%

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

50% of Total eCommerce Revenue Comes from Mobile