How Many Times Did You Shop Online in 2017?
Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions
Statistic Info
E-commerce is big. Really big. Over the past two years, it’s grown from being an early 90’s fascination into giving brick and mortar retailers a real run for their money. A recent Forbes report predicts that the e-commerce industry will surpass a $2 trillion annual haul in 2017. A related eMarketer report makes a bolder forecast of $4 trillion in retail e-commerce sales by 2020, accounting for 14.6% of all consumer retail spending. A measured 50% five-year growth, when comparing both of these forecasts, gives us a real idea of the juggernaut that this industry – one being fed by emerging technology – has become.
It’s e-commerce statistics such as these that really should open our eyes. About 71% of consumers are shopping online to find the best price, a process that is commonly now referred to as “showrooming” (checking your smartphone for the best price when in a brick and mortar store), and “webrooming” (comparing multiple e-commerce stores to find the lowest price).
According to Business Insider, 50% of shoppers have made more than one purchase in the past year. Tally these numbers up, and technology has helped 198 million shoppers in the U.S. buy something online over the past 12 months. That’s more than 200 million people shopping online, or about two-thirds of the entire U.S. population.
More 2018 Stats
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
77% of Adults Own a Smart Phone
73% of Companies are Investing in Design to Differentiate Their Brands
Some Online Shoppers Make Purchases From Social Media
Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
More eCommerce Strategy Stats
33% of B2C Ecommerce Website are also Conducting B2B Transactions
The Total Orders from Mobile Devices Ranges between 38% and 53%
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
96% of Americans Have Made an Online Purchase in their Life
Average Online Shopping Cart Abandonment Rate is 74%
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites