How Much Did You Buy on Cyber Monday?

Mobile Shopping Hit $2 Billion on Cyber Monday

Statistic Info

For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained unconvinced of the power of mobile users as buyers. This made some sense, as data often showed that most users were using mobile devices (i.e., smartphones) primarily for research, and then finalizing purchases on tablets or desktop computers.

This all changed during the past holiday season. On Cyber Monday 2017, mobile saw its first $2 billion day, claiming just under a third of the money spent online. According to Business Insider, smartphones accounted for 37.6 percent of retail visits on Cyber Monday, and 21 percent of the revenue. Smartphone conversion rates were up by roughly 10 percent.

More eCommerce Strategy Stats

Generation X Shop More Online Than Baby Boomers and Millennials

Americans Spend 36% of their Shopping Budget Online

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

The Average Order Value of B2C Online Order is $52

The Total Orders from Mobile Devices Ranges between 38% and 53%

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

There Are More Than 254 Million Active PayPal Accounts in The World