Do You Shop on Your Phone?

Mobile traffic represents 53% of all ecommerce traffic

Source
3dcart

Year
2019

Statistic Info

Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.

The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel. For example, while Facebook accounted for less than 5% of traffic to ecommerce sites on desktop, that number jumps to 7% when looking at mobile phones. In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones. This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases.

The rise in mobile shopping also brings about another fascinating trend, what we’re calling “always-on shopping”. Computer-based traffic to ecommerce sites traditionally peaked between Monday and Friday and trailed off during the weekend. Mobile traffic has somewhat opposite behaviour since shoppers use their phones most during the weekends. So when you combine mobile, tablet and computer traffic to ecommerce sites, you no longer find any discernable spikes when people are shopping online. In other words, shopping is no longer something people go and do anymore; it’s something they are always doing.

More eCommerce Strategy Stats

80% of Americans Have Made an Online Purchase in the Past Month

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Men Spend 68% More Online Than Women

33% of B2C Ecommerce Website are also Conducting B2B Transactions

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

81% of Consumers Trust the Advice of Family and Friends Over Businesses