Do You Shop on Your Phone?

Mobile traffic represents 53% of all ecommerce traffic



Statistic Info

Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.

The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel. For example, while Facebook accounted for less than 5% of traffic to ecommerce sites on desktop, that number jumps to 7% when looking at mobile phones. In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones. This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases.

The rise in mobile shopping also brings about another fascinating trend, what we’re calling “always-on shopping”. Computer-based traffic to ecommerce sites traditionally peaked between Monday and Friday and trailed off during the weekend. Mobile traffic has somewhat opposite behaviour since shoppers use their phones most during the weekends. So when you combine mobile, tablet and computer traffic to ecommerce sites, you no longer find any discernable spikes when people are shopping online. In other words, shopping is no longer something people go and do anymore; it’s something they are always doing.

More 2019 Stats

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Nearly Half of American Small Businesses do not have a Website

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

The Total Orders from Mobile Devices Ranges between 38% and 53%

30 Percent of Online Consumers Have Posted Product Feedback Online

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

More eCommerce Strategy Stats

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

There Are More Than 254 Million Active PayPal Accounts in The World

38% of People will Leave a Website if they find the Layout Unattractive

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

An Inconvenient Returns Policy Deters 80% of Shoppers

Americans Spend 36% of their Shopping Budget Online

A ReadyCloud Report Finds that 44% of Retail Internet Minutes were Spent Using a Smartphone Device

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

The Total Orders from Mobile Devices Ranges between 38% and 53%

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store