Do You Shop on Your Phone?

Mobile traffic represents 53% of all ecommerce traffic

Source
3dcart

Year
2019

Statistic Info

Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.

The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel. For example, while Facebook accounted for less than 5% of traffic to ecommerce sites on desktop, that number jumps to 7% when looking at mobile phones. In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones. This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases.

The rise in mobile shopping also brings about another fascinating trend, what we’re calling “always-on shopping”. Computer-based traffic to ecommerce sites traditionally peaked between Monday and Friday and trailed off during the weekend. Mobile traffic has somewhat opposite behaviour since shoppers use their phones most during the weekends. So when you combine mobile, tablet and computer traffic to ecommerce sites, you no longer find any discernable spikes when people are shopping online. In other words, shopping is no longer something people go and do anymore; it’s something they are always doing.

More eCommerce Strategy Stats

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

Americans Spend 64% of their Shopping Budget In-Store

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

There Are More Than 254 Million Active PayPal Accounts in The World

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

96% of Americans Have Made an Online Purchase in their Life

43% of E-Commerce Traffic comes from Organic Google Search

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network