Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Statistic Info

A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.

In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.

More 2017 Stats

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

66% of Marketers use Video in their Lead Nurturing Campaigns

There Were 1.66 Billion Global Digital Buyers in 2017

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

More Conversion Optimization Stats

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

The Average Conversion Rate of a Facebook Ad is 9.21%

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Emails with a Single Call-to-Action Increased Sales 1617%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Calls to Businesses are Worth 3X More Than Clicks to Websites

A Typical Website Conversion Rate is about 2.35% on Average

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs