How Much of your Marketing Budget do you Spend on Conversion Optimization?
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Statistic Info
A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.
In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.
More 2017 Stats
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
66% of Marketers use Video in their Lead Nurturing Campaigns
More Conversion Optimization Stats
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
The Average Conversion Rate of a Facebook Ad is 9.21%
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Emails with a Single Call-to-Action Increased Sales 1617%
Calls to Businesses are Worth 3X More Than Clicks to Websites
A Typical Website Conversion Rate is about 2.35% on Average
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs