How Much of your Marketing Budget do you Spend on Conversion Optimization?
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Statistic Info
A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.
In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.
More 2017 Stats
There Were 1.66 Billion Global Digital Buyers in 2017
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
66% of Marketers use Video in their Lead Nurturing Campaigns
More Conversion Optimization Stats
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Only 16% of Landing Pages don’t have Navigation Bars
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four