How Much of your Marketing Budget do you Spend on Conversion Optimization?

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Source
Econsultancy

Year
2017

Topic
Conversion Optimization

Statistic Info

A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.

In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.

More 2017 Stats

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

66% of Marketers use Video in their Lead Nurturing Campaigns

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

68% of Small Businesses Don’t have a Documented CRO Strategy

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates