Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Statistic Info

A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.

In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.

More 2017 Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

There Were 1.66 Billion Global Digital Buyers in 2017

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

66% of Marketers use Video in their Lead Nurturing Campaigns

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

More Conversion Optimization Stats

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Only 16% of Landing Pages don’t have Navigation Bars

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four