How Many MQL's Do You Get Per Month?

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Source
HubSpot

Year
2018

Statistic Info

Key Numbers:

• The average cost per lead is just under $200.

• Email campaigns achieve on average a 17% open rate and 4% click-through rate.

• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.

• Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.

Key Takeaways:

• Growth Plateaus for larger companies – Smaller organizations are more likely to be exceeding their revenue expectations, while larger organizations seemed more likely to achieve, but not exceed, their revenue goals. While plateaued growth isn’t rare for enterprise companies, that does not mean it has to be the gold standard for those willing to re-evaluate their sales and marketing strategies.

• Cost per lead is higher for larger companies – The largest organizations (1,001 + employees) are able to generate greater web traffic, more leads and more customers per month, but also pay a significantly higher price per lead. We suspect much of this is because larger organization are also using more outbound tactics than those paying less for leads.

• Leads are crucial for revenue attainment – Organizations that fail to meet their revenue goals tend to generate fewer leads and sales opportunities in spite of having similar website traffic to more successful organizations. Open rate and click-through rate for email campaigns are also significantly lower for organizations not meeting revenue goals.

• Content yields success – Organizations exceeding their revenue goals are more likely to use content creation, online advertising and branding/public relations marketing tactics, with content creation leading the pack by a substantial lead.

More 2018 Stats

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

Emails with a Single Call-to-Action Increased Sales 1617%

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

Peer-Created Content is the Least Likely to be Questioned. Overwhelmed Consumers Turn to Family, Peers, and Colleagues as the Most Trustworthy Content Sources

47% of People Expect a Web Page to Load in 2 Seconds or Less

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

64% of B2B Marketers Generate Leads via LinkedIn

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

$1 in Every $3 of Monthly Discretionary Income is Spent Online

More Demand Generation Stats

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

66% of Marketers use Video in their Lead Nurturing Campaigns

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day