Where do You Start Shopping Online?

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

Source
Oberlo

Year
2019

Statistic Info

These marketplaces have brand appeal.

Plus, many people already have existing accounts on large ecommerce marketplaces that they know and trust.

The Key Takeaway: Ecommerce brands must work hard to capture the attention of these shoppers, inspire them to visit their website, and then build trust.

More eCommerce Strategy Stats

33% of B2C Ecommerce Website are also Conducting B2B Transactions

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

96% of Americans Have Made an Online Purchase in their Life

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

An Inconvenient Returns Policy Deters 80% of Shoppers

58% of the Top 1000 US Online Retailers Send Welcome Emails