Where do You Start Shopping Online?

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

Source
Oberlo

Year
2019

Statistic Info

These marketplaces have brand appeal.

Plus, many people already have existing accounts on large ecommerce marketplaces that they know and trust.

The Key Takeaway: Ecommerce brands must work hard to capture the attention of these shoppers, inspire them to visit their website, and then build trust.

More eCommerce Strategy Stats

80% of Americans Have Made an Online Purchase in the Past Month

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

Americans Spend 36% of their Shopping Budget Online

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

Generation X Shop More Online Than Baby Boomers and Millennials