Where do You Start Shopping Online?
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
Statistic Info
These marketplaces have brand appeal.
Plus, many people already have existing accounts on large ecommerce marketplaces that they know and trust.
The Key Takeaway: Ecommerce brands must work hard to capture the attention of these shoppers, inspire them to visit their website, and then build trust.
More 2019 Stats
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
Abandoned Cart Emails Have an Average Open Rate of 45%
Men Spend 68% More Online Than Women
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously
38% of People will Leave a Website if they find the Layout Unattractive
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors
More eCommerce Strategy Stats
80% of Americans Have Made an Online Purchase in the Past Month
PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
Americans Spend 36% of their Shopping Budget Online
In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide
Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors
Generation X Shop More Online Than Baby Boomers and Millennials