What are Omnichannel Capabilities?

On Average, 52 Percent of Online Stores have Omnichannel Capabilities



Statistic Info

Today, most businesses are multichannel.

This means they sell to and communicate with customers through multiple channels. For example, you might have a website, Facebook Shop, Instagram account, and an email list.

Omnichannel is the next level up – and it’s the future of commerce.

This strategy involves not only having multiple channels but integrating them seamlessly and tracking individual customer interactions across the channels.

For this reason, the strategy requires organization and the integration of new technologies.

But, it’s tremendously powerful.

Omnichannel allows you to optimize your communications with potential customers to nurture them through the sales funnel however they come into contact with your business.

The Key Takeaway: Businesses that can create a seamless, personalized omnichannel experience for customers will own the future of commerce.

More eCommerce Strategy Stats

38% of People will Leave a Website if they find the Layout Unattractive

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Abandoned Cart Emails Have an Average Open Rate of 45%

Younger People Spend More Time Shopping Online than Older People

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online