What are Omnichannel Capabilities?

On Average, 52 Percent of Online Stores have Omnichannel Capabilities



Statistic Info

Today, most businesses are multichannel.

This means they sell to and communicate with customers through multiple channels. For example, you might have a website, Facebook Shop, Instagram account, and an email list.

Omnichannel is the next level up – and it’s the future of commerce.

This strategy involves not only having multiple channels but integrating them seamlessly and tracking individual customer interactions across the channels.

For this reason, the strategy requires organization and the integration of new technologies.

But, it’s tremendously powerful.

Omnichannel allows you to optimize your communications with potential customers to nurture them through the sales funnel however they come into contact with your business.

The Key Takeaway: Businesses that can create a seamless, personalized omnichannel experience for customers will own the future of commerce.

More eCommerce Strategy Stats

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

Almost 60% of People Who Own a Virtual Assistant Have Used it to Make a Purchase through Voice Command

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

There Will Be More Than 3.7 Billion Email Users by the End of 2017

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment