What are Omnichannel Capabilities?
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
Statistic Info
Today, most businesses are multichannel.
This means they sell to and communicate with customers through multiple channels. For example, you might have a website, Facebook Shop, Instagram account, and an email list.
Omnichannel is the next level up – and it’s the future of commerce.
This strategy involves not only having multiple channels but integrating them seamlessly and tracking individual customer interactions across the channels.
For this reason, the strategy requires organization and the integration of new technologies.
But, it’s tremendously powerful.
Omnichannel allows you to optimize your communications with potential customers to nurture them through the sales funnel however they come into contact with your business.
The Key Takeaway: Businesses that can create a seamless, personalized omnichannel experience for customers will own the future of commerce.
More 2019 Stats
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
But Removing the Navigation Menu can Increase Conversions by 100%
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions
An Inconvenient Returns Policy Deters 80% of Shoppers
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
30 Percent of Online Consumers Have Posted Product Feedback Online
59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
More eCommerce Strategy Stats
30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites
There Will Be More Than 3.7 Billion Email Users by the End of 2017
4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying
400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time
About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment