How Many Leads Does Your Organization Get Per Month?

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Statistic Info

On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month.

From those leads, contacts sources by sales, and other means, organizations generate an average of 312 sales opportunities and 318 new customers per month. One explanation for the fact that the number of opportunities is less than the number of customers for some companies, could be that several business models are based on touchless sales.

More 2017 Stats

68% of Small Businesses Don’t have a Documented CRO Strategy

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

There Were 1.66 Billion Global Digital Buyers in 2017

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

66% of Marketers use Video in their Lead Nurturing Campaigns

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

More Demand Generation Stats

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

64% of B2B Marketers Generate Leads via LinkedIn

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)