On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Statistic Info

On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month.

From those leads, contacts sources by sales, and other means, organizations generate an average of 312 sales opportunities and 318 new customers per month. One explanation for the fact that the number of opportunities is less than the number of customers for some companies, could be that several business models are based on touchless sales.

More 2017 Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

66% of Marketers use Video in their Lead Nurturing Campaigns

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

There Were 1.66 Billion Global Digital Buyers in 2017

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

More Demand Generation Stats

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

66% of Marketers use Video in their Lead Nurturing Campaigns

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months