How Many Leads Does Your Organization Get Per Month?
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
Statistic Info
On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month.
From those leads, contacts sources by sales, and other means, organizations generate an average of 312 sales opportunities and 318 new customers per month. One explanation for the fact that the number of opportunities is less than the number of customers for some companies, could be that several business models are based on touchless sales.
More 2017 Stats
68% of Small Businesses Don’t have a Documented CRO Strategy
There Were 1.66 Billion Global Digital Buyers in 2017
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
66% of Marketers use Video in their Lead Nurturing Campaigns
More Demand Generation Stats
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey
64% of B2B Marketers Generate Leads via LinkedIn
64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel
79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts