On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Statistic Info

On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month.

From those leads, contacts sources by sales, and other means, organizations generate an average of 312 sales opportunities and 318 new customers per month. One explanation for the fact that the number of opportunities is less than the number of customers for some companies, could be that several business models are based on touchless sales.

More 2017 Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

68% of Small Businesses Don’t have a Documented CRO Strategy

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

There Will Be More Than 3.7 Billion Email Users by the End of 2017

More Demand Generation Stats

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

64% of B2B Marketers Generate Leads via LinkedIn

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

66% of Marketers use Video in their Lead Nurturing Campaigns

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation