Only 16% of Landing Pages don’t have Navigation Bars
Statistic Info
It’s quite simple — your homepage is created to represent your brand and all the services that come under the umbrella of this brand. So, it makes sense to promote multiple offers on your homepage, which is why having navigation links on your homepage is encouraged.
Your post-click landing page, on the other hand, is created not to represent the entirety of services you offer, it is a dedicated page that’s not connected to your website’s URL but is created to promote single offers independently. Navigation links on this page are not allowed.
More 2018 Stats
Image and Voice Activated Search May Make up 50% of all Searches by 2020
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
More Conversion Optimization Stats
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Emails with a Single Call-to-Action Increased Clicks 371%
68% of Small Businesses Don’t have a Documented CRO Strategy
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Only .25% of PPC Landing Pages Have a Video
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Using Video on Landing Pages can Increase Conversion by 80%
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher