Only 16% of Landing Pages don’t have Navigation Bars
Statistic Info
It’s quite simple — your homepage is created to represent your brand and all the services that come under the umbrella of this brand. So, it makes sense to promote multiple offers on your homepage, which is why having navigation links on your homepage is encouraged.
Your post-click landing page, on the other hand, is created not to represent the entirety of services you offer, it is a dedicated page that’s not connected to your website’s URL but is created to promote single offers independently. Navigation links on this page are not allowed.
More 2018 Stats
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
61% of Companies Run Five or Fewer Landing Page Tests Per Month
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
58% of the Top 1000 US Online Retailers Send Welcome Emails
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
More Conversion Optimization Stats
But Removing the Navigation Menu can Increase Conversions by 100%
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization