Only 16% of Landing Pages don’t have Navigation Bars

Statistic Info

It’s quite simple — your homepage is created to represent your brand and all the services that come under the umbrella of this brand. So, it makes sense to promote multiple offers on your homepage, which is why having navigation links on your homepage is encouraged.

Your post-click landing page, on the other hand, is created not to represent the entirety of services you offer, it is a dedicated page that’s not connected to your website’s URL but is created to promote single offers independently. Navigation links on this page are not allowed.

More 2018 Stats

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Nearly Half of U.S. B2B Businesses Offer their Full Product Line Online

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

61% of Companies Run Five or Fewer Landing Page Tests Per Month

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

58% of the Top 1000 US Online Retailers Send Welcome Emails

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

More Conversion Optimization Stats

But Removing the Navigation Menu can Increase Conversions by 100%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%