Are You Using AI-Powered Applications?

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Statistic Info

With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis.

Nurture campaigns are also presenting a wider menu of offerings as well, with the majority average of 3-10 touches (68%). The most popular types of nurture campaigns, according to respondents, were early stage (cited by 75%), warm-up campaigns and lead qualification programs (both cited by 46%).

However, while marketers in 2016 said that their nurturing efforts were improving compared to 2015, results from this year’s survey showed a decline in how B2B companies view their nurture efforts.

More 2017 Stats

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

68% of Small Businesses Don’t have a Documented CRO Strategy

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

66% of Marketers use Video in their Lead Nurturing Campaigns

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

More Demand Generation Stats

64% of B2B Marketers Generate Leads via LinkedIn

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

66% of Marketers use Video in their Lead Nurturing Campaigns

64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies