Does Your Landing Page Have a Video?

Only .25% of PPC Landing Pages Have a Video

Statistic Info

Out of 375,000 landing pages only .25% are using video! Really? I guessed low, but this is an all-time low.

Savage discussed how he thinks the reason is intimidation. I understand that producing a video can seem overwhelming from the creative costs, to the production logistics to editing hours tackled on, but Savage explained it’s not as difficult as marketers are making it out to be. Check out Wistia’s learn section. There are likely several people at your company that could tackle quality video production gracefully so don’t be afraid to spice up your landing pages with more engaging content.

More 2018 Stats

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

72% of Shoppers Return 10% or Less of Purchases

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

Americans Spend 36% of their Shopping Budget Online

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business