Only .25% of PPC Landing Pages Have a Video

Statistic Info

Out of 375,000 landing pages only .25% are using video! Really? I guessed low, but this is an all-time low.

Savage discussed how he thinks the reason is intimidation. I understand that producing a video can seem overwhelming from the creative costs, to the production logistics to editing hours tackled on, but Savage explained it’s not as difficult as marketers are making it out to be. Check out Wistia’s learn section. There are likely several people at your company that could tackle quality video production gracefully so don’t be afraid to spice up your landing pages with more engaging content.

More 2018 Stats

Americans Spend 36% of their Shopping Budget Online

40% of People Will Choose a Different Search Result if the First is not Mobile Friendly

50% of Total eCommerce Revenue Comes from Mobile

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

20% of Google Searches on Mobile are Voice

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

More Conversion Optimization Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

A Typical Website Conversion Rate is about 2.35% on Average

The Average Number of Form Fields on Landing Page Conversion Forms is 11

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Emails with a Single Call-to-Action Increased Sales 1617%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%