Does Your Landing Page Have a Video?
Only .25% of PPC Landing Pages Have a Video
Statistic Info
Out of 375,000 landing pages only .25% are using video! Really? I guessed low, but this is an all-time low.
Savage discussed how he thinks the reason is intimidation. I understand that producing a video can seem overwhelming from the creative costs, to the production logistics to editing hours tackled on, but Savage explained it’s not as difficult as marketers are making it out to be. Check out Wistia’s learn section. There are likely several people at your company that could tackle quality video production gracefully so don’t be afraid to spice up your landing pages with more engaging content.
More 2018 Stats
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide
E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK
77% of Adults Own a Smart Phone
4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying
Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years
37% of Shoppers Use Social Media to Influence Their Purchases
More Conversion Optimization Stats
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Only 16% of Landing Pages don’t have Navigation Bars
Emails with a Single Call-to-Action Increased Sales 1617%
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them