Does Your Landing Page Have a Video?
Only .25% of PPC Landing Pages Have a Video
Statistic Info
Out of 375,000 landing pages only .25% are using video! Really? I guessed low, but this is an all-time low.
Savage discussed how he thinks the reason is intimidation. I understand that producing a video can seem overwhelming from the creative costs, to the production logistics to editing hours tackled on, but Savage explained it’s not as difficult as marketers are making it out to be. Check out Wistia’s learn section. There are likely several people at your company that could tackle quality video production gracefully so don’t be afraid to spice up your landing pages with more engaging content.
More 2018 Stats
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
77% of Adults Own a Smart Phone
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
72% of Shoppers Return 10% or Less of Purchases
$1 in Every $3 of Monthly Discretionary Income is Spent Online
More Conversion Optimization Stats
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Emails with a Single Call-to-Action Increased Sales 1617%
But Removing the Navigation Menu can Increase Conversions by 100%
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Emails with a Single Call-to-Action Increased Clicks 371%
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate