Does Your Landing Page Have a Video?
Only .25% of PPC Landing Pages Have a Video
Statistic Info
Out of 375,000 landing pages only .25% are using video! Really? I guessed low, but this is an all-time low.
Savage discussed how he thinks the reason is intimidation. I understand that producing a video can seem overwhelming from the creative costs, to the production logistics to editing hours tackled on, but Savage explained it’s not as difficult as marketers are making it out to be. Check out Wistia’s learn section. There are likely several people at your company that could tackle quality video production gracefully so don’t be afraid to spice up your landing pages with more engaging content.
More 2018 Stats
Americans Spend 36% of their Shopping Budget Online
40% of People Will Choose a Different Search Result if the First is not Mobile Friendly
50% of Total eCommerce Revenue Comes from Mobile
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
20% of Google Searches on Mobile are Voice
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
More Conversion Optimization Stats
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
A Typical Website Conversion Rate is about 2.35% on Average
The Average Number of Form Fields on Landing Page Conversion Forms is 11
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Emails with a Single Call-to-Action Increased Sales 1617%
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%