Out of 375,000 landing pages only .25% are using video! Really? I guessed low, but this is an all-time low.
Savage discussed how he thinks the reason is intimidation. I understand that producing a video can seem overwhelming from the creative costs, to the production logistics to editing hours tackled on, but Savage explained it’s not as difficult as marketers are making it out to be. Check out Wistia’s learn section. There are likely several people at your company that could tackle quality video production gracefully so don’t be afraid to spice up your landing pages with more engaging content.