Only .25% of PPC Landing Pages Have a Video

Statistic Info

Out of 375,000 landing pages only .25% are using video! Really? I guessed low, but this is an all-time low.

Savage discussed how he thinks the reason is intimidation. I understand that producing a video can seem overwhelming from the creative costs, to the production logistics to editing hours tackled on, but Savage explained it’s not as difficult as marketers are making it out to be. Check out Wistia’s learn section. There are likely several people at your company that could tackle quality video production gracefully so don’t be afraid to spice up your landing pages with more engaging content.

More 2018 Stats

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK

77% of Adults Own a Smart Phone

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

33% of Demand Generation Professionals Say That Generation of MQLs is Their Primary Metric for Success

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

Customer Service Interactions over Twitter Have Increased 250% in the Last Two Years

37% of Shoppers Use Social Media to Influence Their Purchases

More Conversion Optimization Stats

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Only 16% of Landing Pages don’t have Navigation Bars

Emails with a Single Call-to-Action Increased Sales 1617%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them