Does Your Landing Page Have a Video?
Only .25% of PPC Landing Pages Have a Video
Statistic Info
Out of 375,000 landing pages only .25% are using video! Really? I guessed low, but this is an all-time low.
Savage discussed how he thinks the reason is intimidation. I understand that producing a video can seem overwhelming from the creative costs, to the production logistics to editing hours tackled on, but Savage explained it’s not as difficult as marketers are making it out to be. Check out Wistia’s learn section. There are likely several people at your company that could tackle quality video production gracefully so don’t be afraid to spice up your landing pages with more engaging content.
More 2018 Stats
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet
72% of Shoppers Return 10% or Less of Purchases
E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK
Americans Spend 36% of their Shopping Budget Online
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
In Q3 2018, Smartphones Accounted for 61 Percent of Retail Site Visits Worldwide
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
More Conversion Optimization Stats
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field
Add a Beard to Your Models to Increase in Cart Adds by 49%
61% of Companies Run Five or Fewer Landing Page Tests Per Month
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
44% of Companies use A/B or Split Testing Software