Are You Happy with your Conversion Rate?

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Statistic Info

Key findings

  • Importance of CRO is widely acknowledged, fueled by a need for continued improvements.
  • Complex testing continues to be the preserve of the few.
  • Personalization challenges are preventing uptake.
  • Responsibility for CRO is shared, requiring a structured approach.

More 2017 Stats

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

There Were 1.66 Billion Global Digital Buyers in 2017

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

More Conversion Optimization Stats

A Typical Website Conversion Rate is about 2.35% on Average

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Only 16% of Landing Pages don’t have Navigation Bars

The Average Number of Form Fields on Landing Page Conversion Forms is 11

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization