Are You Happy with your Conversion Rate?

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Statistic Info

Key findings

  • Importance of CRO is widely acknowledged, fueled by a need for continued improvements.
  • Complex testing continues to be the preserve of the few.
  • Personalization challenges are preventing uptake.
  • Responsibility for CRO is shared, requiring a structured approach.

More 2017 Stats

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

More Conversion Optimization Stats

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

44% of Companies use A/B or Split Testing Software

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Only 16% of Landing Pages don’t have Navigation Bars

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

The Average Conversion Rate of a Facebook Ad is 9.21%

Only .25% of PPC Landing Pages Have a Video

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization