Are You Happy with your Conversion Rate?

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Key findings

More 2017 Stats

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

66% of Marketers use Video in their Lead Nurturing Campaigns

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Writing your subject line entirely in upper case significantly reduces response rates by 30%

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

More Conversion Optimization Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Only 60% of sales reps meet quota

Using Video on Landing Pages can Increase Conversion by 80%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

44% of Companies use A/B or Split Testing Software

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

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