Are You Happy with your Conversion Rate?

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Statistic Info

Key findings

  • Importance of CRO is widely acknowledged, fueled by a need for continued improvements.
  • Complex testing continues to be the preserve of the few.
  • Personalization challenges are preventing uptake.
  • Responsibility for CRO is shared, requiring a structured approach.

More 2017 Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

There Will Be More Than 3.7 Billion Email Users by the End of 2017

68% of Small Businesses Don’t have a Documented CRO Strategy

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

66% of Marketers use Video in their Lead Nurturing Campaigns

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

More Conversion Optimization Stats

But Removing the Navigation Menu can Increase Conversions by 100%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Calls to Businesses are Worth 3X More Than Clicks to Websites

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before