Are You Happy with your Conversion Rate?
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Key findings
- Importance of CRO is widely acknowledged, fueled by a need for continued improvements.
- Complex testing continues to be the preserve of the few.
- Personalization challenges are preventing uptake.
- Responsibility for CRO is shared, requiring a structured approach.
More 2017 Stats
There Will Be More Than 3.7 Billion Email Users by the End of 2017
66% of Marketers use Video in their Lead Nurturing Campaigns
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Writing your subject line entirely in upper case significantly reduces response rates by 30%
More Conversion Optimization Stats
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Only 60% of sales reps meet quota
Using Video on Landing Pages can Increase Conversion by 80%
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
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