How Much is your Cost Per Lead?

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Statistic Info

On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month

More 2017 Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

There Were 1.66 Billion Global Digital Buyers in 2017

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

There Will Be More Than 3.7 Billion Email Users by the End of 2017

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

68% of Small Businesses Don’t have a Documented CRO Strategy

More Demand Generation Stats

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

66% of Marketers use Video in their Lead Nurturing Campaigns

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

64% of B2B Marketers Generate Leads via LinkedIn

Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%)

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)