How Much is your Cost Per Lead?
Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
Statistic Info
On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month
More 2017 Stats
There Were 1.66 Billion Global Digital Buyers in 2017
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
68% of Small Businesses Don’t have a Documented CRO Strategy
More Demand Generation Stats
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017
66% of Marketers use Video in their Lead Nurturing Campaigns
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
64% of B2B Marketers Generate Leads via LinkedIn
53% of Content Marketers Use Interactive Content in Lead Generation Efforts