How Much is your Cost Per Lead?
Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
Statistic Info
On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month
More 2017 Stats
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
68% of Small Businesses Don’t have a Documented CRO Strategy
More Demand Generation Stats
Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
66% of Marketers use Video in their Lead Nurturing Campaigns
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey