How Much is your Cost Per Lead?
Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
Statistic Info
On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month
More 2017 Stats
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
More Demand Generation Stats
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey
64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
79% of B2B Marketers Credit Email as the Most Effective Distribution Channel for Demand Gen Efforts