How Much is your Cost Per Lead?

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Statistic Info

On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month

More 2017 Stats

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

68% of Small Businesses Don’t have a Documented CRO Strategy

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

There Were 1.66 Billion Global Digital Buyers in 2017

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

More Demand Generation Stats

Converting Leads to Customers was the Top Marketing Priority for 70% of Organizations in 2017

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

66% of Marketers use Video in their Lead Nurturing Campaigns

48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio