Statistics

How Much Did You Buy on Cyber Monday?

Mobile Shopping Hit $2 Billion on Cyber Monday

For years, we’ve been hearing about the importance of responsive design and mobile-friendly features. Many small business etailers remained unconvinced of the power of mobile users as buyers. This made some sense, as data often showed that most ...

Have You Used Voice Search Before?

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

The growth of global ecommerce is mind-boggling. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021 (according to

Do You Use Coupons Online?

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

With shopping season in full swing as the holidays approach, smartphone and tablet owners are using mobile apps and daily deal sites to get the most out of their money. According to a recent Nielsen survey of U.S. consumers who report using their ...

Have You Used Webrooming?

88% of Online Shoppers Will Use Webrooming to Find the Best Price

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is ...

Do You Look at Catalogs?

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

Online catalogs are replacing print catalogs. Not a bad thing for our environment.

...

Will You Create a New User Account Online to Make a Purchase?

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Account creation also kills conversions.

The Statistic: 23% of users will abandon their shopping cart if they have to create a new user account.

Some sites are so dead set on their membership model, that they completely ruin ...

Do You Like Lower Prices?

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Discounts will win back your customers.

The Statistic: 54% of shoppers will purchase products left in shopping carts, if those products are offered at a lower price.

Most shoppers are willing to spring for a bargain. If you drop ...

How Important are Details of a Product?

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Welcome to the age of the informed shopper. Shoppers can’t make informed decisions if they don’t have data to do so. Sparse details won’t cut it anymore, according to 

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