What is Your Conversion Rate?

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Source
Google

Year
2019

Statistic Info

Conversion rate optimization is the holy grail of online business. An increase in your sales conversion rate from 1% to 2% has essentially doubled your revenue. No small feat.

This also explains why on an average; companies are spending as much as $2,000 a month on CRO tools.

More Conversion Optimization Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

61% of Companies Run Five or Fewer Landing Page Tests Per Month

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

44% of Companies use A/B or Split Testing Software

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

But Removing the Navigation Menu can Increase Conversions by 100%

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing