People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Statistic Info

Conversion rate optimization is the holy grail of online business. An increase in your sales conversion rate from 1% to 2% has essentially doubled your revenue. No small feat.

This also explains why on an average; companies are spending as much as $2,000 a month on CRO tools.

More 2019 Stats

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Men Spend 68% More Online Than Women

An Inconvenient Returns Policy Deters 80% of Shoppers

A Typical Website Conversion Rate is about 2.35% on Average

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

38% of People will Leave a Website if they find the Layout Unattractive

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

The Average Conversion Rate of a Facebook Ad is 9.21%

Generation X Shop More Online Than Baby Boomers and Millennials

More Conversion Optimization Stats

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Only .25% of PPC Landing Pages Have a Video

But Removing the Navigation Menu can Increase Conversions by 100%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

61% of Companies Run Five or Fewer Landing Page Tests Per Month

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates