Have remote sales continued to grow since 2020 and the pandemic shutdown?
B2B organizations are moving fast to keep up. In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.¹ This is even more important during a pandemic, when sales reps and buyers can't as easily meet face to face.
What strategies can businesses use to make their digital transformation successful?
The world has been revolutionized by technology and digitization. In the business-to-business (B2B) space, companies are leveraging new digital tools to provide personalized experiences for their buyers. This shift from traditional sales models is allowing potential customers to find useful products or services quickly and easily. As a result, B2B organizations must move faster than ever to remain competitive.
Companies of all sizes need to begin investing in digital technologies to drive success in the B2B market. Digital commerce tools can give companies a better understanding of their customers, enabling them to make data-driven decisions on product and service offerings. By deploying the right technology, B2B organizations will be able to increase sales, deepen relationships with buyers, and improve customer engagement.
Digital transformation is a key factor in any organization’s success; if B2B companies want to stay relevant and maximize efficiency, they must adopt innovative techniques for digitalizing customer experiences. Here are effective strategies that businesses can use to ensure their digital transformation is successful.
One of the most important components of digital transformation is investing in customer data. By creating a unified view of the customer, businesses can build proactive solutions for segmenting their different target audiences. Additionally, tracking customer interactions and journey metrics across platforms and devices helps organizations get a better understanding of their customers’ needs and desires. This will inform future product development and marketing initiatives to maximize ROI.