Do You Use AdWords?

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Source
WordStream

Year
2019

Statistic Info

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More 2019 Stats

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping

There Are More Than 254 Million Active PayPal Accounts in The World

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

More eCommerce Strategy Stats

Nearly Half of American Small Businesses do not have a Website

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

6% of Global B2C Online Stores have Implemented 3dSecure in their Checkout Process

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

88% of Online Shoppers Will Use Webrooming to Find the Best Price

54% Buyers will Buy Retargeted Products if Offered at a Discount

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

81% of Consumers Trust the Advice of Family and Friends Over Businesses

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer