Do You Have More Than 1 Form Field?

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Statistic Info

Really? I thought the shorter the better? This is what marketers have been taught since day one. Make your forms short, eliminate unnecessary fluff, only collect the bare minimum of information needed. This might still remain true, but when it comes down to shorter forms Oli’s found that landing pages with two form fields perform better than one. With that said, invest some time into A/B testing because this isn’t always the case.

CRO Consultant and soon to be Senior Conversion Optimizer at Unbounce, Michael Aagaard, stressed the importance of the form. “Think of your form as a landing page within a landing page,” he says.

More 2018 Stats

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Only 16% of Landing Pages don’t have Navigation Bars

34% of online shoppers are Gen Xers and are between 35 and 54 years old

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

79% of Customers Order Online Via a Mobile Device

73% of Companies are Investing in Design to Differentiate Their Brands

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

At the Average Abandonment Rate of 68%, Ecommerce Sites Could be Losing $3 Billion a Year, if not more

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

On Average 29% of B2B Customers are Fully Engaged

More Conversion Optimization Stats

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Add a Beard to Your Models to Increase in Cart Adds by 49%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

61% of Companies Run Five or Fewer Landing Page Tests Per Month

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15