Do You Have More Than 1 Form Field?

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Statistic Info

Really? I thought the shorter the better? This is what marketers have been taught since day one. Make your forms short, eliminate unnecessary fluff, only collect the bare minimum of information needed. This might still remain true, but when it comes down to shorter forms Oli’s found that landing pages with two form fields perform better than one. With that said, invest some time into A/B testing because this isn’t always the case.

CRO Consultant and soon to be Senior Conversion Optimizer at Unbounce, Michael Aagaard, stressed the importance of the form. “Think of your form as a landing page within a landing page,” he says.

More 2018 Stats

50% of Total eCommerce Revenue Comes from Mobile

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

64% of B2B Marketers Generate Leads via LinkedIn

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

68% of Consumers Said They’d Rather Learn About a Company’s Products Via Short Videos and Demonstrations

47% of People Expect a Web Page to Load in 2 Seconds or Less

More Conversion Optimization Stats

Using Video on Landing Pages can Increase Conversion by 80%

But Removing the Navigation Menu can Increase Conversions by 100%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Emails with a Single Call-to-Action Increased Clicks 371%

68% of Small Businesses Don’t have a Documented CRO Strategy

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four