The average order value of B2C online order is $52

Statistic Info

The Average Order Value of B2C Online Order is $52

More 2019 Stats

59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

44% of Companies use A/B or Split Testing Software

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

The Average Conversion Rate of a Facebook Ad is 9.21%

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Mobile Traffic Represents 53% of all Ecommerce Traffic

More eCommerce Strategy Stats

An Inconvenient Returns Policy Deters 80% of Shoppers

Average Online Shopping Cart Abandonment Rate is 74%

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

88% of Online Shoppers Will Use Webrooming to Find the Best Price

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying