What are the Top Demand Generation Priorities for 2018?
The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume
Statistic Info
The expectations around marketing’s contribution to revenue continued to climb with this year’s survey. When asked what percentage of revenue would be attributed to marketing-sourced leads:
• 28% said between 26% to 50%;
• 27% said between 11% to 25%;
• 18% said less than 10%;
• 11% said between 50% and 75%;
• 6% said between 75% and 100%; and
• Only 9% said they don’t track this data. The increased pressure to drive growth and attributable revenue has been a consistent challenge for marketers in recent years, and this year’s survey showed there are no signs of that abating.
More 2018 Stats
Americans Spend 36% of their Shopping Budget Online
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop
Increasing Your Website Loading Speed Can Prevent The Loss of 7% of Possible Conversions
Only .25% of PPC Landing Pages Have a Video
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide