What are the Top Demand Generation Priorities for 2018?
The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume
Statistic Info
The expectations around marketing’s contribution to revenue continued to climb with this year’s survey. When asked what percentage of revenue would be attributed to marketing-sourced leads:
• 28% said between 26% to 50%;
• 27% said between 11% to 25%;
• 18% said less than 10%;
• 11% said between 50% and 75%;
• 6% said between 75% and 100%; and
• Only 9% said they don’t track this data. The increased pressure to drive growth and attributable revenue has been a consistent challenge for marketers in recent years, and this year’s survey showed there are no signs of that abating.
More 2018 Stats
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
Emails with a Single Call-to-Action Increased Clicks 371%
$1 in Every $3 of Monthly Discretionary Income is Spent Online
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel
Only .25% of PPC Landing Pages Have a Video
40% of People Will Choose a Different Search Result if the First is not Mobile Friendly
More Demand Generation Stats
64% of B2B Marketers Generate Leads via LinkedIn
48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey
64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months