How many people bought online in 2017?
There Were 1.66 Billion Global Digital Buyers in 2017.
Statistic Info
Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be influenced by a range of digital resources when shopping, such as brand emails and product reviews. Reasons to purchase aside, the number of digital buyers is on the rise.
More 2017 Stats
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
There Will Be More Than 3.7 Billion Email Users by the End of 2017
66% of Marketers use Video in their Lead Nurturing Campaigns
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
More eCommerce Market Stats
1.79 billion people worldwide are expected to buy goods and services online in 2018.
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
$1 in Every $3 of Monthly Discretionary Income is Spent Online
79% of Customers Order Online Via a Mobile Device
34% of online shoppers are Gen Xers and are between 35 and 54 years old
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales