How many people bought online in 2017?

There Were 1.66 Billion Global Digital Buyers in 2017.

Source
Statista

Year
2017

Topic
eCommerce Market

Statistic Info

Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be influenced by a range of digital resources when shopping, such as brand emails and product reviews. Reasons to purchase aside, the number of digital buyers is on the rise.

More 2017 Stats

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

66% of Marketers use Video in their Lead Nurturing Campaigns

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead