Do You Use Email?

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Statistic Info

Email use continues to grow even as other methods of interpersonal communication, such as instant messaging, social networking and chat are seeing strong adoption. Email continues to see strong use in the business world, as well as with consumers where it is often used primarily for notifications (e.g. for online sales) rather than simply as an interpersonal communication tool.

In 2017, the total number of business and consumer emails sent and received per day will reach 269 billion, and is expected to continue to grow at an average annual rate of 4.4% over the next four years, reaching 319.6 billion by the end of 2021.

In 2017, the number of worldwide email users will top 3.7 billion. By the end of 2021, the number of worldwide email users will be over 4.1 billion. Approximately half of the worldwide population uses email in 2017.

The number of worldwide email accounts is expected to continue to grow at a slightly faster pace than the number of worldwide email users. This is particularly true of Consumer email accounts, where many consumers tend to have multiple email accounts for different purposes (i.e. shopping, vs. friends and family, etc.)

Over the next four years, the average number of email accounts per user ratio will grow from an average of 1.70 accounts per user to an average of 1.86 accounts per user. While there is increased use of IM, chat, social networking, and other forms of communication, email continues to show steady growth, as all forms of online communication require users to have an email address to access their services. In addition, all e-Commerce transactions (i.e.shopping, banking, etc.) require a valid email address.

More 2017 Stats

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

66% of Marketers use Video in their Lead Nurturing Campaigns

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

More eCommerce Strategy Stats

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

81% of Shoppers Research their Product Online before Purchasing

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

30 Percent of Online Consumers Have Posted Product Feedback Online

4 in 10 Purchases are Made Using Only an Online Channel for Searching and Buying

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

Image and Voice Activated Search May Make up 50% of all Searches by 2020

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

Exit-Intent Campaigns Convert Between 2-4% of Abandoning Visitors

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process