Do You Use Email?

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Statistic Info

Email use continues to grow even as other methods of interpersonal communication, such as instant messaging, social networking and chat are seeing strong adoption. Email continues to see strong use in the business world, as well as with consumers where it is often used primarily for notifications (e.g. for online sales) rather than simply as an interpersonal communication tool.

In 2017, the total number of business and consumer emails sent and received per day will reach 269 billion, and is expected to continue to grow at an average annual rate of 4.4% over the next four years, reaching 319.6 billion by the end of 2021.

In 2017, the number of worldwide email users will top 3.7 billion. By the end of 2021, the number of worldwide email users will be over 4.1 billion. Approximately half of the worldwide population uses email in 2017.

The number of worldwide email accounts is expected to continue to grow at a slightly faster pace than the number of worldwide email users. This is particularly true of Consumer email accounts, where many consumers tend to have multiple email accounts for different purposes (i.e. shopping, vs. friends and family, etc.)

Over the next four years, the average number of email accounts per user ratio will grow from an average of 1.70 accounts per user to an average of 1.86 accounts per user. While there is increased use of IM, chat, social networking, and other forms of communication, email continues to show steady growth, as all forms of online communication require users to have an email address to access their services. In addition, all e-Commerce transactions (i.e.shopping, banking, etc.) require a valid email address.

More 2017 Stats

66% of Marketers use Video in their Lead Nurturing Campaigns

46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%)

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%)

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

More eCommerce Strategy Stats

59% of Customers Completed a Purchase on a Different Device to the One where it was Started

Image and Voice Activated Search May Make up 50% of all Searches by 2020

The Number One Reason People Shop Online is Because They Can Shop 24/7

A ReadyCloud Report Finds that 45% of Retail Internet Minutes were Spent Using a Desktop

A ReadyCloud Report Finds that 11% of Retail Internet Minutes were Spent Using a Tablet

The Average Order Value of B2C Online Order is $52

Mobile Traffic Represents 53% of all Ecommerce Traffic

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Generation X Shop More Online Than Baby Boomers and Millennials

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store