Do you Hate Giving your Age Online?

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Source
HubSpot

Year
2018

Topic
Conversion Optimization

Statistic Info

Web users are, for the most part, used to giving out personal information online, especially in exchange for content they want. But certain kinds of information are more sensitive than others.

I found that landing pages that asked users for their age tended to have much lower conversion rates than pages that did not.

I then analyzed pages that asked for telephone numbers (or suggested that the user would be called).

I found that pages referring to telephone numbers or calling had lower conversion rates than pages that did not.

Lastly I examined pages that asked users for geographic information.

I found not only that pages that asked for any type of geographic information had lower conversion rates than pages that did not, but also that street-level information seemed to be much more sensitive to users than state or city level information. 

 

More 2018 Stats

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47% of People Expect a Web Page to Load in 2 Seconds or Less

Emails with a Single Call-to-Action Increased Sales 1617%

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

61% of Companies Run Five or Fewer Landing Page Tests Per Month

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months