When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Statistic Info

Web users are, for the most part, used to giving out personal information online, especially in exchange for content they want. But certain kinds of information are more sensitive than others.

I found that landing pages that asked users for their age tended to have much lower conversion rates than pages that did not.

I then analyzed pages that asked for telephone numbers (or suggested that the user would be called).

I found that pages referring to telephone numbers or calling had lower conversion rates than pages that did not.

Lastly I examined pages that asked users for geographic information.

I found not only that pages that asked for any type of geographic information had lower conversion rates than pages that did not, but also that street-level information seemed to be much more sensitive to users than state or city level information. 

 

More 2018 Stats

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

Amazon Reports that Echo Sales Increased by 700% in 2017 over 2016, and Competing Devices Proliferated

Small retailers may see up to 30% higher mobile conversion rates compared to large retailers.

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

42% of U.S. Consumers Have Searched and Purchased Products or Services Online

Americans Spend 36% of their Shopping Budget Online

More Conversion Optimization Stats

Emails with a Single Call-to-Action Increased Clicks 371%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Add a Beard to Your Models to Increase in Cart Adds by 49%

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Using Video on Landing Pages can Increase Conversion by 80%

The Average Conversion Rate of a Facebook Ad is 9.21%

The Average Landing Page Form with 2 Form Fields has Higher Conversions then 1 Form Field

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Only 16% of Landing Pages don’t have Navigation Bars