Do you Hate Giving your Age Online?
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Statistic Info
I found that landing pages that asked users for their age tended to have much lower conversion rates than pages that did not.
I then analyzed pages that asked for telephone numbers (or suggested that the user would be called).
I found that pages referring to telephone numbers or calling had lower conversion rates than pages that did not.
Lastly I examined pages that asked users for geographic information.
More 2018 Stats
47% of People Expect a Web Page to Load in 2 Seconds or Less
Emails with a Single Call-to-Action Increased Sales 1617%
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
61% of Companies Run Five or Fewer Landing Page Tests Per Month
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
More Conversion Optimization Stats
Only .25% of PPC Landing Pages Have a Video
The Average Number of Form Fields on Landing Page Conversion Forms is 11
A Typical Website Conversion Rate is about 2.35% on Average
61% of Companies Run Five or Fewer Landing Page Tests Per Month
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
But Removing the Navigation Menu can Increase Conversions by 100%
68% of Small Businesses Don’t have a Documented CRO Strategy
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing