Do you Hate Giving your Age Online?
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
I found that landing pages that asked users for their age tended to have much lower conversion rates than pages that did not.
I then analyzed pages that asked for telephone numbers (or suggested that the user would be called).
I found that pages referring to telephone numbers or calling had lower conversion rates than pages that did not.
Lastly I examined pages that asked users for geographic information.
More 2018 Stats
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
34% of online shoppers are Gen Xers and are between 35 and 54 years old
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
48% of all Ecommerce Transactions Are From Repeat Customers
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
More Conversion Optimization Stats
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
44% of Companies use A/B or Split Testing Software
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
But Removing the Navigation Menu can Increase Conversions by 100%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
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