Younger People Spend More Time Shopping Online than Older People

Statistic Info

Specifically:

• Millennials and Gen Xers spend six hours per week shopping online
• Baby Boomers spend four hours per week shopping online
• Seniors spend two and a half hours per week shopping online

This isn’t particularly surprising. However, it’s worth noting that different demographics interact with online commerce differently.

The Key Takeaway: It’s extremely important to have a clearly defined target market.

This will allow you to tailor every aspect of your customer experience to the needs and preferences of your ideal customers.

More 2019 Stats

About 58% of B2C Ecommerce Stores are Offering Paypal as an Alternate Form of Payment

About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One

The Average Order Value of B2C Online Order is $52

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

51% of Consumers Trust Companies Who Make It Easy for Visitors to Contact the People behind the Company

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

More eCommerce Strategy Stats

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

69 Percent of Shopping Carts are Abandoned

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Mobile Commerce Hit $700 Billion in Revenue in 2017, Which is More than 300% Growth Over the Past Four Years

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

80% of Americans Have Made an Online Purchase in the Past Month

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future