Younger People Spend More Time Shopping Online than Older People

Statistic Info

Specifically:

• Millennials and Gen Xers spend six hours per week shopping online
• Baby Boomers spend four hours per week shopping online
• Seniors spend two and a half hours per week shopping online

This isn’t particularly surprising. However, it’s worth noting that different demographics interact with online commerce differently.

The Key Takeaway: It’s extremely important to have a clearly defined target market.

This will allow you to tailor every aspect of your customer experience to the needs and preferences of your ideal customers.

More 2019 Stats

400 Pixels from the Left Edge is the Area of Desktop Site Viewing Which Gets the Most Viewing Time

69 Percent of Shopping Carts are Abandoned

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

Generation X Shop More Online Than Baby Boomers and Millennials

The Average Conversion Rate of a Facebook Ad is 9.21%

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

The Average Number of Form Fields on Landing Page Conversion Forms is 11

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

30% of Consumers Say The Would Rather Buy from a Website They’ve Bought from Previously

More eCommerce Strategy Stats

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

96% of Americans Have Made an Online Purchase in their Life

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

69 Percent of Shopping Carts are Abandoned

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One