Do You Spend Alot of Time Shopping Online?

Younger People Spend More Time Shopping Online than Older People



Statistic Info


  • Millennials and Gen Xers spend six hours per week shopping online
  • Baby Boomers spend four hours per week shopping online
  • Seniors spend two and a half hours per week shopping online

This isn’t particularly surprising. However, it’s worth noting that different demographics interact with online commerce differently.

The Key Takeaway: It’s extremely important to have a clearly defined target market.

This will allow you to tailor every aspect of your customer experience to the needs and preferences of your ideal customers.

More eCommerce Strategy Stats

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

96% of Americans Have Made an Online Purchase in their Life

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

69 Percent of Shopping Carts are Abandoned

Mobile 500 Retailers Made Big Gains in 2017, Reporting a 68.5% Increase in Visits and Topping More than 3 Billion Logged Shopping Sessions

There are Expected to be 600,000 Commercial Drones in use by 2018, and Almost Half of Americans would be Willing to Receive Deliveries by Drone

It’s 7 Times More Expensive to Acquire a New Customer via Paid Advertisement than Retain an Existing One