[crp]

Only 15 percent of sales calls add enough value, according to executives surveyed.

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

50% of buyers say working remotely has made buying easier.

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

55% of B2B buyers search for information on social media.

Customer referrals account for 54% of all B2B leads.

66% of teams were satisfied with the results that they are getting from using custom-recorded video in their sales processes.

49% of teams are using video as part of their sales process.