2016

What strategies can businesses use to leverage the power of referrals and increase their sales success rates?

84% of B2B buyers start the purchasing process with a referral

Referrals are becoming an increasingly important part of the B2B sales process. According to a study by Harvard Business Review, 84% of B2B buyers start the purchasing process with a referral, not with a salesperson. This means that referrals have...

How can the readability, subject line, and email length impact the response rates of your emails?

Writing at a third-grade reading level increases response rates by 36%.

In today’s fast-paced digital world, email has become an essential mode of communication, especially in business settings. However, getting someone to respond to your email can be challenging, especially if you’re sending a message to ...

What are some effective strategies for keeping sales emails?

The ideal length of a sales email is between 50 and 125 words

Are your sales emails going unanswered? You might want to rethink your approach, starting with the length of your emails. According to a study by Boomerang, the ideal length of a sales email is between 50 and 125 words. Any shorter than that, and ...

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