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Key performance indicators (KPIs) are the metrics by which you can measure your company’s success. Tracking KPIs will help your B2B company stay focused on what matters most, rather than […]
Analyzing your product configurator can provide you tons of valuable insights regarding what your company’s audience likes and what it does not. However, sometimes you need more.
The world of eCommerce is changing fast. We are now seeing the emergence and increased use of many innovative technologies and data analytics, all aimed at offering better customer experience.
Sales enablement is a dynamic and strategic approach that aims to empower sales teams with the resources, knowledge, and tools they need to engage with potential customers effectively and drive […]
There is a 27% chance that a first-time customer will make a second purchase. A repeat customer is 54% more likely to return for more shopping. Repeat customers are also likely to spend more money on their purchases.
B2B marketing and sales strategies have drastically evolved over the last few years. Especially with the impact of the pandemic and the rise of technology, B2B marketing team interactions take […]