30 Resources to Optimize Your B2B Sales Team

Conversion Optimization Remote Selling Sales Enablement Sales Process Optimization

In the dynamic world of B2B sales, staying ahead of the competition and maximizing your sales team's performance is crucial for business success. 

Fortunately, there is a wealth of valuable resources available to help you optimize your B2B sales team, enhance productivity, and achieve outstanding results. 

In this article, we have curated 30 top-notch resources, including tools, articles, and videos, designed to empower your sales team and drive revenue growth. 

Whether you are a sales manager or a sales professional, these resources offer valuable insights and strategies to propel your B2B SaaS sales team to new heights of success. 


b2b saas sales strategy

Best B2B SaaS Sales Strategy Resources

The best B2B SaaS sales strategies combine various elements to drive success and achieve desired results.  But before anything else, you need to understand who exactly you are selling to.

Targeted Customer Segmentation

1. What are buyer personas and why do you need them? (Insivia)  – This article covers the basics of buyer personas, what makes a buyer persona effective, and how SaaS companies can benefit from utilizing them. Quoted from this article itself, creating buyer personas will not only help you develop content that motivates and resonates with your customers, but it will also help you discover what channels of communication are best used to deliver this information.

2. How Can You Create a Buyer Persona (TechFunnel) – This guide by TechFunnel provides insights on how to create a B2B buyer persona and optimize your marketing strategies to target your ideal customers effectively. Through high-quality buyer personas, or ideal customer profiles (ICPs), B2B SaaS companies can better maximize their marketing and sales systems by targeting efforts and streamlining processes.

3. Ideal Customer Profiles vs Buyer Personas: What’s the Difference? (Frictionless) – While the terms ICP and buyer persona are often used interchangeably, there are some slight differences between them. This guide explains how they differentiate from one another and how each can be used to scale your B2B sales team forward.

Tools to Consider:

Frictionless Persona Builder with Persona AI

The Frictionless Persona Builder uses AI to simplify the research process and make it easy to find information to build personas.

By leveraging artificial intelligence you will be able to target the best factors for your company with ease.

Check out the Frictionless Persona Builder and discover for yourself how easy it can be to build a buyer persona for your SaaS or tech company.

Market Research

4. 3 Ways that Market Research Improves the Sales Process (Communications for Research) – Market research is the next most important part of creating a killer B2B SaaS sales strategy. By investing in market research sales reps will have greater clarity on how their solution differentiates from others, the ideal customer journey, and the direction they should take to close more deals.

5. Competitor analysis: How to use market research to understand your competitors (Qualtrics) – Just like with buyer personas, competitor analysis, and market research can be extremely useful in helping sales teams understand their prospects, market gaps, and the hidden needs and wants of customers.

Tools to Consider:

Competitor Comparison Tool from Frictionless

Along with their revolutionary persona builder, Frictionless is also helping B2B SaaS sales teams by providing a competitor comparison chart to make it easy to document and track your competitors.

Become a member for free to get access to the Frictionless Competitor Comparison tool and use it to maximize the sales efforts of your SaaS or tech company.

Personalization and Relationship Building

6. Why You Should Create a Personalized Sales Experience (Saleslion) – This article goes over in depth how important personalization is as part of your sales strategy. And especially for SaaS or tech companies that offer a more complex solution, building strong relationships with customers through personalized experiences can drastically improve close rates.


b2b sales process

Best B2B SaaS Sales Process Resources

A high-quality B2B SaaS sales process is essential for your company as they provide a structured and effective approach to selling your solution. Sales processes also help sales teams effectively navigate the complexities of the B2B market, optimize customer interactions, and increase the likelihood of closing deals, leading to improved revenue generation and customer satisfaction.

Fundamentally, a fully optimized sales process includes the right tools for sales reps, tried-and-true closing tactics, and data-driven insights.

Sales Tools and Technologies

7. Sales Enablement 101: The Complete Guide (Saleslion) – One of the first steps in sales process optimization is finding the right tools to help enable your sales team to perform well. In this article, Salelsion covers everything you need to know about sales enablement software and why it is a critical part of any optimized B2B SaaS sales process.

8. The Best Digital Tools for Each Stage of Your SaaS Sales Process (Insivia) – Sales technology is one of the most crucial aspects of your B2B SaaS business. In this article, learn which sales tools should be used during each phase of your sales process to ensure you are getting the most out of your resources and maximizing your return on investment.

9. 27 Sales Tools to Improve Productivity and Convert More Prospects (Hubspot) – This blog post discusses the best tools for designing and creating B2B sales proposals, quotes, and documents. It covers CRM technologies, sales automation tools, sales forecasting and analysis, and more.

Sales Closing Tactics

10. Why You Need an Engaging Proposal for Your Enterprise Sales Process (Saleslion) – One of the best sales tactics to improve your closing and increase win rates is by creating an engaging proposal. This article explores how instead of using a PDF or sales proposal template, digital sales room proposals perform better with customers and help increase close rates drastically.

Data-Driven Insights

11. How to Use Sales Analytics to Win More Deals (Vidyard) – Using data to improve your sales process is one of the most productive ways to increase sales. ​​In this video, learn how tracking sales metrics and applying sales analytics can make your sales team and process more efficient and profitable.

12. Maximize Your Efforts with Sales Analytics (Saleslion) – Learn how to improve your sales process by using data about past prospects to improve future strategies and systems.


b2b sales training

Best B2B Sales Training Resources

If your sales reps are not learning, then they are not growing, and you are getting left behind. From sales onboarding to continuous development, training is a critical part of long-term success in your B2B SaaS company.

Sales Onboarding

13. Sales Onboarding Best Practices To Prepare Reps For Sales (Salesblink) – This article discusses systematic procedures B2B SaaS companies can use for welcoming, training, and engaging new salespeople into a company.

14. Accelerating Success: The Power of Effective Onboarding in B2B Sales Organizations (Selling Power) – Traditional onboarding is not enough now that sales have gotten more complicated and competitive with the advancement of technology. This resource emphasizes the importance of effective individualized onboarding in B2B sales organizations to ensure new sales reps can quickly contribute to the company's success.

Continuous Training and Development

15. How to Do SaaS Sales Training Scientific Way (Winning by Design) – This resource provides various tips on how to improve sales performance through continuous training. The article also argues that by neglecting sales training over the course of many months, you will lose more revenue over the long run because of unqualified employees.

16. B2B Sales Training: Tactics, Tools, & Trends (Sales Ninja) – The importance of fostering a culture of continuous learning and skill development within sales teams cannot be over-emphasized. Whether by using in-person methods such as attending industry events or something else, constant improvements are the key to business success.

Tools to Consider:

Sales Onboarding and Continuous Learning Platforms from Mindtickle

MindTickle provides comprehensive sales onboarding and continuous learning services to help businesses drive revenue growth. Their Sales Readiness Platform offers a range of tools including sales onboarding, continuous learning, manager-led coaching, and account strategy & review.

Check out MindTickle to learn more about how to use sales training to scale your business and boost the productivity of your sales team.


sales team collaboration

Best Sales Collaboration Resources

Sales and Marketing Alignment

17. Unlocking Revenue Potential: The Power of Aligning Sales and Marketing in B2B Organizations (Saleslion) – Learn how you can access untapped revenue potential by embracing sales and marketing collaboration and alignment. When both teams contribute insights and materials to each other, your business will be able to scale quickly.

18. 5 Key Areas of Marketing and Sales Alignment for Revenue Growth (Gartner) – This article discusses the importance of collaboration between sales and marketing teams for revenue growth, emphasizing five key areas: go-to-market strategy, messaging, measurement, enablement, and operational fundamentals.

Customer Collaboration

19. Why Collaborative Selling Builds Better Customer Relationships (Salesforce) – Quoting from this article itself, by collaborating with the customer, listening to their needs, and offering insight regardless of whether you benefit or not, you're creating a stronger relationship that tells your customers that you value them, not just their money.

Tools to Consider:

The Saleslion Digital Sales Room

While Saleslion’s digital sales room holds many features, it is incredibly effective at driving sales collaboration.

With interactive tools like priority boards and mutual action plans, digital sales rooms encourage customers to take more ownership of their sales process and collaborate with sales reps to find a solution that works specifically for their needs.

Additionally, digital sales rooms can improve internal communication and collaboration by serving as a centralized platform for the most updated sales and marketing materials.

Check out Saleslion to get a revenue-generating digital sales room for your B2B company.


sales enablement

Best B2B Sales Enablement Resources

Sales enablement can take many shapes and sizes. It is defined in this article as the process, platform, or tool companies use to enhance their sales processes, increase the effectiveness of sales teams, and close more deals, faster.

And in this section, we will be exploring why sales enablement software is so important for the effectiveness of your sales process and sales team productivity.

Sales Enablement Software and Strategy

20. Sales Enablement 101: The Complete Guide (Saleslion) – Learn everything you need to know about sales enablement as well as why it is such an important asset for your B2B sales team and sales process.

21. B2B Sales Enablement: Your Guide to a Winning Strategy ( Webhelp) –  Along with sales enablement software, sales enablement strategies are also crucial for your sales process.

Shortened the Sales Cycle

22. Five Approaches to Shorten the B2B Sales Cycle (Sales Outcomes) – These approaches include understanding and following the sales process, slowing down to build relationships, testing understanding for the high-level price, handling objections early, and employing strategic account management.

23. Using Digital Tools to Expedite the Sales Process (Insivia) – Tools can also be used to speed up the sales process by automating menial tasks, eliminating unnecessary back-and-forth communication, and anticipating customer behavior through analytics.

Improved Customer Engagement

24. 10 Ways you can Improve Your B2B Customer Engagement (MO) – This article explores various things that your sales and marketing teams can do to boost customer engagement during the sales process and beyond.

25. B2B Customer Engagement (Luke Em) – In this video, Luke states that enhanced customer engagement is a crucial business tool that generates new leads, helps reconnect with existing consumers, and increases profits.

Tools to Consider:

The Saleslion Digital Sales Room

Again, Saleslion’s digital sales room proves itself to be an incredible sales tool.

Serving as a sales enablement software to help B2B SaaS companies that offer complex solutions simplify their sales process, the Saleslion digital sales room improves customer engagement, expedites the sales process, personalizes the experience, and helps dramatically boost close rates.

Check out Saleslion to learn how you can get access to this incredible sales enablement software for your B2B SaaS company.


sales analytics

Best Sales Analytics Resources

Last but not least, data and analytics are an incredible part of any successful B2B SaaS sales team.


26. 28 B2B Sales KPIs Companies Should Track (NetSuite) – Tracking KPIs ensures that you are staying up to date on the most important analytics that your sales efforts have to offer.

27. 20 Digital Sales Room KPIs for Your Sales Team (Saleslion) – Learn about how digital sales rooms can assist with some of the most important KPIs for sales leaders, managers, representatives, and marketing teams.

B2B Sales Analytics

28. B2B Sales Analytics – Build Them to Benefit Your Sales Team! (Analytics8) – This resource discusses how businesses using sales analytics have better-performing sales teams and guides you on where to focus your analysis.

29. Leveraging Growth Analytics for B2B Sales (HBR) – The amount of data available for decision-making can be overwhelming. But by analyzing that data B2B sales teams can use growth analytics to enable resilience and organic growth for their companies.

30. Maximize Your Efforts with Sales Analytics (Saleslion) – Sales analytics can help you optimize your sales process and grow your B2B sales strategies in order to set yourself apart from your competition. This article explores why it is so important to be data-driven.

Key Takeaways

The curated list of 30 top-notch resources in this article offers valuable insights, tools, and training programs to empower B2B sales teams, optimize performance, and drive revenue growth in a competitive market.

To learn more about how Saleslion can help your sales team scale with expert strategies, B2B sales consulting, and digital sales rooms, reach out today!

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