What are some effective strategies for keeping sales emails?

The ideal length of a sales email is between 50 and 125 words

Source
Boomerang

Topic
Remote B2B Sales

Year
2016

Are your sales emails going unanswered? You might want to rethink your approach, starting with the length of your emails. According to a study by Boomerang, the ideal length of a sales email is between 50 and 125 words. Any shorter than that, and you risk not providing enough information to pique the recipient’s interest. Any longer, and you risk overwhelming the recipient with information, which can lead to them losing interest and not responding.

So, what can you do to make sure your sales emails are within the ideal length range? First, focus on your subject line. It’s the first thing the recipient sees and can determine whether or not they even bother opening your email. Keep it short, clear, and enticing.

Next, get straight to the point in your email. Avoid long-winded introductions and get right into the reason for your email. Use bullet points or short paragraphs to make your email more scannable and easier to digest.

Finally, end your email with a clear call-to-action. Whether it’s to schedule a meeting or follow up with a phone call, make it easy for the recipient to respond.

By keeping your sales emails within the ideal length range and following these tips, you’ll increase your chances of getting a response and ultimately closing more deals.

If you’re struggling to get responses to your sales emails or need help optimizing your sales strategy, Saleslion is here to help. Our team of experts can provide personalized solutions to help you reach your sales goals. Book a free consultation today and take your sales to the next level!

More 2016 Stats

Writing at a third-grade reading level increases response rates by 36%.

84% of B2B buyers start the purchasing process with a referral

More Remote B2B Sales Stats

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

76% of salespeople consider sales technology critical to closing deals

81% of Shoppers Research their Product Online before Purchasing

Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.

28% of B2B organizations now have hybrid sales roles

78% of salespeople that make use of social media outsell their peers

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

74% of CSOs report they have recently or are currently updating their seller skills profile for virtual selling, and 61% of CSOs are already investing in new technology to enable virtual selling.

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

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