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31% of sales pros find no significant difference between selling remotely and in-person
According to a recent survey, 31% of sales professionals who sell both remotely and in-person believe that there is not much of a difference between remote selling and in-person selling. The survey, conducted by a leading sales consultancy firm, aimed to understand the views of sales professionals on the impact of remote selling on their work.
Of the 31% who felt that remote and in-person selling are similar, some cited the use of technology, which enables them to connect with clients virtually, as a key reason. They noted that virtual meetings and presentations have become more common, and that they can still establish a good rapport with clients through video calls. Additionally, some pointed out that they have been able to reach a wider audience through remote selling, which has increased their sales potential.
However, the majority of sales professionals who participated in the survey (69%) disagreed with the idea that selling remotely and in-person are about the same. They cited challenges such as building trust and establishing a personal connection with clients as difficult when not meeting in person. They also noted that they miss the ability to read body language and pick up on subtle cues during face-to-face meetings.
Despite these challenges, the survey found that remote selling is here to stay. With advances in technology, remote selling is becoming more efficient, effective, and even preferred by some clients. Sales professionals will need to adapt to this trend and develop new skills to succeed in the ever-evolving sales landscape.