Why is it important for companies to respond quickly to a prospect’s form submission?

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later


Remote B2B Sales


Slow response times to prospect inquiries can be a costly mistake for businesses. According to research, only 7 percent of companies respond within five minutes of a prospect’s form submission. Meanwhile, 50 percent of companies don’t even respond until five business days later.

This means that businesses that take too long to respond to prospect inquiries risk losing potential customers to competitors who are more responsive. In today’s fast-paced digital age, customers expect quick and efficient service, and businesses that can’t keep up may suffer.

However, businesses that can respond quickly to prospect inquiries have a better chance of closing deals. In fact, research has shown that companies that respond to leads within an hour are 7 times more likely to qualify the lead than those who respond after an hour.

One way for businesses to improve their response time is by automating their lead generation and follow-up processes. This can involve using lead generation software that automatically sends follow-up emails or text messages to prospects. Another way is by using chatbots that can engage with prospects in real-time and provide immediate assistance.

By implementing these strategies, businesses can ensure that they are responding to prospect inquiries in a timely and efficient manner, increasing their chances of closing deals and growing their customer base.

More 2017 Stats

68% of Small Businesses Don’t have a Documented CRO Strategy

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

There Will Be More Than 3.7 Billion Email Users by the End of 2017

66% of Marketers use Video in their Lead Nurturing Campaigns

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

More Remote B2B Sales Stats

B2B customers use 10 different channels during their decision-making process

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

31% of sales pros find no significant difference between selling remotely and in-person

Writing your subject line entirely in upper case significantly reduces response rates by 30%

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

Customer referrals account for 54% of all B2B leads.

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.

Given the pandemic, almost 90% of B2B sales now happen digitally.

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