Why is it important for companies to respond quickly to a prospect’s form submission?

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Source
Drift

Topic
Remote B2B Sales

Year
2017

Slow response times to prospect inquiries can be a costly mistake for businesses. According to research, only 7 percent of companies respond within five minutes of a prospect’s form submission. Meanwhile, 50 percent of companies don’t even respond until five business days later.

This means that businesses that take too long to respond to prospect inquiries risk losing potential customers to competitors who are more responsive. In today’s fast-paced digital age, customers expect quick and efficient service, and businesses that can’t keep up may suffer.

However, businesses that can respond quickly to prospect inquiries have a better chance of closing deals. In fact, research has shown that companies that respond to leads within an hour are 7 times more likely to qualify the lead than those who respond after an hour.

One way for businesses to improve their response time is by automating their lead generation and follow-up processes. This can involve using lead generation software that automatically sends follow-up emails or text messages to prospects. Another way is by using chatbots that can engage with prospects in real-time and provide immediate assistance.

By implementing these strategies, businesses can ensure that they are responding to prospect inquiries in a timely and efficient manner, increasing their chances of closing deals and growing their customer base.

More 2017 Stats

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

66% of Marketers use Video in their Lead Nurturing Campaigns

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Writing your subject line entirely in upper case significantly reduces response rates by 30%

68% of Small Businesses Don’t have a Documented CRO Strategy

More Remote B2B Sales Stats

91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals

91% of salespeople have indicated they don’t want to return to full-time office work when asked about their future career plans.

31% of sales pros find no significant difference between selling remotely and in-person

71% of salespeople are using social selling tools

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

71% of buyers want to hear from sellers early in the buying process

76% of salespeople consider sales technology critical to closing deals

66% of teams were satisfied with the results that they are getting from using custom-recorded video in their sales processes.

Research from Bain and Company shows that 92% of B2B buyers prefer virtual sales interactions.

According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.

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