Why is it important for companies to respond quickly to a prospect’s form submission?
7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later
Slow response times to prospect inquiries can be a costly mistake for businesses. According to research, only 7 percent of companies respond within five minutes of a prospect’s form submission. Meanwhile, 50 percent of companies don’t even respond until five business days later.
This means that businesses that take too long to respond to prospect inquiries risk losing potential customers to competitors who are more responsive. In today’s fast-paced digital age, customers expect quick and efficient service, and businesses that can’t keep up may suffer.
However, businesses that can respond quickly to prospect inquiries have a better chance of closing deals. In fact, research has shown that companies that respond to leads within an hour are 7 times more likely to qualify the lead than those who respond after an hour.
One way for businesses to improve their response time is by automating their lead generation and follow-up processes. This can involve using lead generation software that automatically sends follow-up emails or text messages to prospects. Another way is by using chatbots that can engage with prospects in real-time and provide immediate assistance.
By implementing these strategies, businesses can ensure that they are responding to prospect inquiries in a timely and efficient manner, increasing their chances of closing deals and growing their customer base.
More 2017 Stats
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
66% of Marketers use Video in their Lead Nurturing Campaigns
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Writing your subject line entirely in upper case significantly reduces response rates by 30%
68% of Small Businesses Don’t have a Documented CRO Strategy
More Remote B2B Sales Stats
91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals
31% of sales pros find no significant difference between selling remotely and in-person
71% of salespeople are using social selling tools
71% of buyers want to hear from sellers early in the buying process
76% of salespeople consider sales technology critical to closing deals
Research from Bain and Company shows that 92% of B2B buyers prefer virtual sales interactions.
According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.
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