How Much of your Marketing Budget do you Spend on Conversion Optimization?

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.

In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.

More 2017 Stats

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

68% of Small Businesses Don’t have a Documented CRO Strategy

66% of Marketers use Video in their Lead Nurturing Campaigns

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Writing your subject line entirely in upper case significantly reduces response rates by 30%

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

More Conversion Optimization Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

44% of Companies use A/B or Split Testing Software

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Using Video on Landing Pages can Increase Conversion by 80%

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