How Much of your Marketing Budget do you Spend on Conversion Optimization?
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.
In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.
More 2017 Stats
There Will Be More Than 3.7 Billion Email Users by the End of 2017
66% of Marketers use Video in their Lead Nurturing Campaigns
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
68% of Small Businesses Don’t have a Documented CRO Strategy
More Conversion Optimization Stats
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
A Typical Website Conversion Rate is about 2.35% on Average
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Using Video on Landing Pages can Increase Conversion by 80%
Emails with a Single Call-to-Action Increased Sales 1617%
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
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