How Much of your Marketing Budget do you Spend on Conversion Optimization?

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.

In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.

More 2017 Stats

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

68% of Small Businesses Don’t have a Documented CRO Strategy

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

66% of Marketers use Video in their Lead Nurturing Campaigns

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

More Conversion Optimization Stats

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Using Video on Landing Pages can Increase Conversion by 80%

68% of Small Businesses Don’t have a Documented CRO Strategy

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

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