How Much of your Marketing Budget do you Spend on Conversion Optimization?
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.
In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.
More 2017 Stats
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
68% of Small Businesses Don’t have a Documented CRO Strategy
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
66% of Marketers use Video in their Lead Nurturing Campaigns
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
There Will Be More Than 3.7 Billion Email Users by the End of 2017
More Conversion Optimization Stats
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Using Video on Landing Pages can Increase Conversion by 80%
68% of Small Businesses Don’t have a Documented CRO Strategy
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
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