How Much of your Marketing Budget do you Spend on Conversion Optimization?
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.
In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.
More 2017 Stats
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead
66% of Marketers use Video in their Lead Nurturing Campaigns
Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio
The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t
68% of Small Businesses Don’t have a Documented CRO Strategy
More Conversion Optimization Stats
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
A Typical Website Conversion Rate is about 2.35% on Average
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Using Video on Landing Pages can Increase Conversion by 80%
Emails with a Single Call-to-Action Increased Sales 1617%
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Ready to reinvent your sales process and tools?
One quick call and we'll share our approach - no pressure.Schedule your demo