How Much of your Marketing Budget do you Spend on Conversion Optimization?

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.

In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.

More 2017 Stats

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

66% of Marketers use Video in their Lead Nurturing Campaigns

68% of Small Businesses Don’t have a Documented CRO Strategy

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

There Will Be More Than 3.7 Billion Email Users by the End of 2017

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

More Conversion Optimization Stats

Add a Beard to Your Models to Increase in Cart Adds by 49%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Only 60% of sales reps meet quota

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo