How Much of your Marketing Budget do you Spend on Conversion Optimization?
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.
In total, 86% of companies surveyed allocate 15% or less of their marketing budget to optimization activities, while at the other end of the scale only 3% of respondents allocate more than half of their marketing budget to optimization efforts.
More 2017 Stats
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
66% of Marketers use Video in their Lead Nurturing Campaigns
68% of Small Businesses Don’t have a Documented CRO Strategy
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Writing your subject line entirely in upper case significantly reduces response rates by 30%
More Conversion Optimization Stats
Add a Beard to Your Models to Increase in Cart Adds by 49%
Only 60% of sales reps meet quota
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
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