Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Source

HubSpot

Topic

Lead Generation

Year

2017

Key Numbers:

• The average cost per lead is just under $200.

• Email campaigns achieve on average a 17% open rate and 4% click-through rate.

• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.

• Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.

More 2017 Stats

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
66% of Marketers use Video in their Lead Nurturing Campaigns
Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)
7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Writing your subject line entirely in upper case significantly reduces response rates by 30%
Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

More Lead Generation Stats

8% of salespeople say that their sales teams generate high-quality leads
Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
Outsourcing lead generation generates 43% better results than in-house lead generation
Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)
42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
80% of new leads never translate into sales