How Much Does It Cost Per Lead?
Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead
Key Numbers:
• The average cost per lead is just under $200.
• Email campaigns achieve on average a 17% open rate and 4% click-through rate.
• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.
• Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.
More 2017 Stats
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
68% of Small Businesses Don’t have a Documented CRO Strategy
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
66% of Marketers use Video in their Lead Nurturing Campaigns
There Will Be More Than 3.7 Billion Email Users by the End of 2017
More Lead Generation Stats
Outsourcing lead generation generates 43% better results than in-house lead generation
8% of salespeople say that their sales teams generate high-quality leads
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
66% of Marketers use Video in their Lead Nurturing Campaigns
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
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