How Much Does It Cost Per Lead?

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead


Lead Generation


Key Numbers:

The average cost per lead is just under $200.

• Email campaigns achieve on average a 17% open rate and 4% click-through rate.

• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.

Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.

More 2017 Stats

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

66% of Marketers use Video in their Lead Nurturing Campaigns

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

68% of Small Businesses Don’t have a Documented CRO Strategy

More Lead Generation Stats

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

8% of salespeople say that their sales teams generate high-quality leads

66% of Marketers use Video in their Lead Nurturing Campaigns

Outsourcing lead generation generates 43% better results than in-house lead generation

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

80% of new leads never translate into sales

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