How Much Does It Cost Per Lead?
Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead
Key Numbers:
• The average cost per lead is just under $200.
• Email campaigns achieve on average a 17% open rate and 4% click-through rate.
• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.
• Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.
More 2017 Stats
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Writing your subject line entirely in upper case significantly reduces response rates by 30%
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
There Will Be More Than 3.7 Billion Email Users by the End of 2017
More Lead Generation Stats
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
66% of Marketers use Video in their Lead Nurturing Campaigns
80% of new leads never translate into sales
8% of salespeople say that their sales teams generate high-quality leads
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