How Much Does It Cost Per Lead?
Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead
Key Numbers:
• The average cost per lead is just under $200.
• Email campaigns achieve on average a 17% open rate and 4% click-through rate.
• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.
• Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.
More 2017 Stats
Writing your subject line entirely in upper case significantly reduces response rates by 30%
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
66% of Marketers use Video in their Lead Nurturing Campaigns
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
More Lead Generation Stats
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
8% of salespeople say that their sales teams generate high-quality leads
80% of new leads never translate into sales
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
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