How Much Does It Cost Per Lead?

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Source
HubSpot

Topic
Lead Generation

Year
2017

Key Numbers:

The average cost per lead is just under $200.

• Email campaigns achieve on average a 17% open rate and 4% click-through rate.

• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.

Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.

More 2017 Stats

68% of Small Businesses Don’t have a Documented CRO Strategy

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

66% of Marketers use Video in their Lead Nurturing Campaigns

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

More Lead Generation Stats

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

80% of new leads never translate into sales

8% of salespeople say that their sales teams generate high-quality leads

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

66% of Marketers use Video in their Lead Nurturing Campaigns

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

67% of customers prefer self-service over speaking to a company representative

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